Digital Analytics

Job Description

Responsible for leading strategic initiatives in Web Analytics, Digital Performance, Data Visualization, and Lead Management, ensuring data integration, optimization of digital channels, and generation of insights for campaigns and customer experience.

Acts as a technical and strategic reference to drive digital results and support Marketing, OnStar, and other internal stakeholders.

What You'll Do (Responsibilities)

• Develop and implement Web Analytics strategies to monitor digital performance KPIs.
• Manage analytics tools (Databricks, Salesforce, Adobe Analytics) and BI dashboards.
• Lead conversion rate optimization (CRO) projects and digital experience improvements.
• Ensure data quality and governance, proposing continuous improvements.
• Support digital campaigns with data-driven insights.
• Coordinate predictive analyses to anticipate trends and opportunities.
• Collaborate on cross-functional projects with Marketing, IT, and Product teams.
• Prepare executive reports and strategic recommendations for leadership.
• Oversee Lead Management processes, including capture, qualification, and CRM integration.
• Drive RTCDP (Real-Time Customer Data Platform) initiatives for real-time personalization and segmentation.

Your Skills & Abilities (Required Qualifications)

• Education: Bachelor's degree in Business Administration, Marketing, Engineering, Data Science, or related fields.
• Solid background in Web Analytics, BI, Digital Performance, and Lead Management.
• Experience with data analysis and management tools (Databricks, Salesforce, Adobe Analytics, Power BI).
• Knowledge in Data Analytics, Data Governance, and Data-Driven Solutions.
• Familiarity with RTCDP and its application in digital performance and customer data integration.
• Analytical and critical thinking.
• Leadership and project management capabilities.
• Advanced knowledge in digital metrics, SEO, SEM, and programmatic media.
• Advanced English

What Can Give You A Competitive Edge (Preference Qualifications)

• Advanced Analytics and AI applied to digital performance.
• Spanish are a plus
• Creative Problem-Solving and Cross-Functional Team Leadership.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.