Product Marketing Manager

Há 5 horas

São Paulo, São Paulo, Brasil Ad Astra Consultants Tempo inteiro R$120.000 - R$240.000 por ano

We are hiring for our client who is one of the leading player in automobile industry in Indian and Asian markets.

Job Title

:
Product Manager (L3)

Base Location:
Sao Paulo

Experience Requirement:
5 to 12 years of relevant experience in Product Management and Marketing within the automotive industry. Experience in market research, pricing, competitor benchmarking, and new product introductions.

Role Type:
Individual Contributor

Role Purpose:
To ensure that client's product portfolio in Brazil is strategically positioned, competitively priced, and effectively communicated to the market. The role drives alignment between product strategy, market needs, and business objectives by supporting end-to-end product lifecycle management — from market assessment and launch planning to post-launch performance tracking and communication.

Key Responsibilities:

1. Product Strategy & Market Alignment

  • Support the regional leadership in shaping product strategy by aligning global product plans with local market trends, customer preferences, and competitive dynamics.
  • Conduct comprehensive market research and competitor benchmarking to identify emerging opportunities, product gaps, and potential areas of differentiation.
  • Analyze pricing and positioning to ensure each product offers optimal value and competitiveness in its segment.
  • Monitor product performance and acceptance across markets and propose course corrections where required.

2. Product Launch & Lifecycle Management

  • Coordinate with Sales, Marketing, and Planning teams to ensure seamless new product introductions and effective lifecycle management of existing products.
  • Develop launch roadmaps, including pricing recommendations, communication strategy, and rollout plans tailored to regional dynamics.
  • Lead the creation and dissemination of product documentation, ensuring accuracy and consistency across dealer, customer, and internal touchpoints.

3. Dealer Enablement & Communication

  • Design and roll out training programs and materials for dealer staff to ensure in-depth product knowledge and strong sales enablement.
  • Ensure accurate, consistent, and timely communication to dealers and customers about product features, updates, and promotions.

4. Brand Engagement & Market Influence

  • Support engagement with influencers and media during product events and launches to enhance brand visibility and reputation.

Key Interfaces:

Internal Stakeholders:

  • Field Sales Teams
  • Service Teams
  • Finance

External Stakeholders:

  • Dealerships and Dealer Staff
  • Influencers and Media Partners
  • Market Research Agencies

Impact & Contribution:

  • Direct impact on dealer profitability, customer experience, and market performance.
  • Strengthens client's network capability by ensuring standardized processes, operational efficiency, and strategic coverage.
  • Acts as a key enabler in transforming the dealer ecosystem into a digitally capable, performance-driven, and customer-centric network.

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