CRM Specialist

Join the Pioneer Crypto Brand in the Philippines
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

We are seeking a proactive
CRM Specialist
to join our marketing team remotely on a temporary 3-month contract, with the potential to extend up to 1 year. The successful candidate will manage and optimize customer engagement strategies, oversee the customer journey, ensure data-driven decision-making, and provide regular reports and insights to the Head of Marketing in Brazil.

Responsibilities

• Manage customer journeys, including onboarding, retention, and reactivation
• Execute email, push, and SMS campaigns accurately and on time
• Maintain data quality and segmentation for targeted campaigns
• Monitor and report key performance indicators such as open rates, CTR, conversions, churn, and LTV
• Provide actionable insights and recommendations to the Head of Marketing in Brazil
• Collaborate with Marketing, Product, and Growth teams across time zones
• Continuously optimize campaigns to improve performance

Qualifications

• Experience with CRM platforms such as Braze, HubSpot, Salesforce, LeadConnector and/or Homio
• Experience in crypto products, exchanges, blockchain protocols, or digital assets
• Fluent in Portuguese and English; Spanish is a plus
• Proactive, results-oriented, and able to work independently
• Able to follow instructions and collaborate effectively within a team
• Willing to go beyond basic responsibilities
• Flexible to work across global time zones, including collaboration with Asia

Join the Coins Team Now
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes Coins culture welcomes new ideas backed up by data to create an impact.