UX Designer

Overview:

We're looking for a UX Designer (Remote) candidate that resides in Brazil.

The UX Designer will play a key role in delivering high-quality, user-focused design solutions that support sales, marketing, and purchasing initiatives. This position is responsible for creating intuitive, engaging digital experiences and contributing visually compelling assets that align with brand objectives.

The ideal candidate will bring a strong foundation in UX principles and visual design, leveraging user research, wireframing, and prototyping to improve interfaces and optimize user journeys. They will collaborate across departments to deliver purposeful, innovative design solutions that elevate both function and form reporting to the Creative Director.

Important: While this role is open to candidates across any location in Brazil, High Tide brands do not operate or market in Brazil. This role will support our global markets in North America and Europe.

Responsibilities:

What You'll Do

• Lead the creation of user-centered, visually engaging design strategies that enhance customer engagement and brand connection across digital platforms.
• Translate complex concepts into clean, elegant user experiences through intuitive flows, wireframes, and high-fidelity prototypes.
• Conduct user research, usability testing, stakeholder interviews, and competitive audits to uncover insights that inform visual design decisions.
• Design user journeys, personas, and sitemaps that bring clarity and intention to navigation and structure.
• Apply responsive and accessible design principles to ensure seamless experiences across all devices and audiences.
• Collaborate with developers to ensure design intent is maintained in final implementation—no coding is required.
• Use design analytics tools (e.g., Hotjar, Google Analytics) to evaluate user engagement and optimize visual UX outcomes.
• Stay current with design trends, emerging tools, and UX best practices to continuously elevate digital design standards.

Web Design Responsibilities

• Design aesthetically refined, responsive websites and digital experiences that reflect brand identity and drive user engagement.
• Craft visually dynamic layouts, landing pages, and UI components with a focus on clarity, hierarchy, and storytelling.
• Work closely with marketing, e-commerce, and content teams to align design with strategic goals, user needs, and brand tone.
• Develop and maintain design systems, component libraries, and brand style guides to ensure consistency and scalability across all touchpoints.
• Design complementary digital assets such as banners, email templates, promotional graphics, and pop-ups that support campaign objectives.
• Provide design QA during handoff and development phases to uphold visual quality and ensure design consistency.

Organizational & Cross-Functional Collaboration

• Contribute to a creative and collaborative team environment by participating in critiques, brainstorming sessions, and cross-functional initiatives.
• Manage multiple design projects with efficiency, consistently meeting deadlines while maintaining attention to visual and UX detail.
• Maintain organized, well-labeled design files and ensure work is version-controlled and accessible across shared platforms.

Qualifications:

What We're Looking For

Education:

• 3 – 4-year Bachelor's Degree or Diploma in Graphic Design, Interaction Design, or a related visual design discipline.

Skills & Experience:

• 3 – 5 years of experience in UX and visual design with a strong portfolio showcasing modern, clean, and user-focused work across web, mobile, and email.
• Advanced proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma, and Mac-based design workflows.
• Expertise in user experience design principles, user interface best practices, and visual storytelling across digital platforms.
• Familiarity with email marketing platforms (e.g., Klaviyo) and design standards for high-performance email campaigns.
• Strong written and verbal communication skills, with the ability to present design concepts and rationale to diverse stakeholders.
• Collaborative spirit, visual creativity, and a passion for delivering design that delights users and drives results.

Why Join High Tide

• Be part of one of the largest global cannabis and accessories companies.
• Join a collaborative, team that values speed, ownership, and creativity.
• Fully remote role with flexibility and meaningful impact.

How to Apply

To apply, please submit:

• Your resume in English.
• (Optional) Any relevant portfolio or example campaigns that reflect your expertise and experience.

About Us:

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana is the largest cannabis retail chain in Canada, with 200 plus current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendr is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including , , , and
• E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including , , , and

CBD: High Tide continues to cultivate the possibilities of consumer CBD through , , and

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz name.

High Tide consistently moves ahead of the currents, having been named one of Canada's Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail's Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit For investment performance, don't miss the High Tide profile pages on SEDAR+ and EDGAR.