Campaign Marketing Manager

Company Overview:

DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview:

The Regional Operations Team serves as the strategic brain behind local market performance, fully accountable for business outcomes in each region. We focus on understanding the dynamics of local merchants, realizing user growth, and coordinating delivery services to ensure seamless operations.

With a results-driven mindset and a strong emphasis on cross-functional collaboration, the team drives merchant growth and engagement, refines the user journey, and works closely with delivery partners to improve service quality.

At the same time, the team also drives user operations, focusing on acquisition, retention, and engagement through data insights, incentive design, and in-app campaign optimization, continuously enhancing user experience and loyalty.

We don't just operate — we manage and grow the local market with precision and purpose.

Role Responsibilities:

The campaign marketing team drives key strategic outcomes through cross-functional collaboration, working closely with Product, Marketing, and Commercial teams to execute marketing campaigns, optimize pricing and promotional strategies, and enhance growth-related product features. Leveraging data, experiments, and creativity, we provide the core engine for business growth.

• Plan and execute integrated marketing campaigns (e.g., theme marketing campaigns, seasonal campaigns, category campaigns) to drive new user acquisition and retention through growth strategies and in-app communication mechanisms.
• Deliver cross-functional growth initiatives, coordinating Marketing, Product, and Commercial teams to ensure seamless implementation of pricing strategies, promotions, and in-app notifications.
• Leverage banners, pop-ups, push notifications, and other channels to maximize campaign impact.
• Continuously monitor and analyze core metrics (new user growth, retention, repeat purchase behavior, etc.) and drive strategy optimization.
• Research competitor dynamics, market trends, and user behavior to identify growth opportunities.
• Support the design, testing, measurement, and iteration of growth experiments to scale actionable outcomes.

Role Qualifications:

• 2–4 years of experience in growth operations, user operations, or related fields within Internet/e-Commerce platforms, retail companies, or startups; performance marketing experience preferred.
• Strong data analysis capability; able to derive insights from data to inform decisions; proficiency in SQL is a plus.
• Experience with marketing campaign management tools, CRM platforms, and in-app messaging/push notification tools.
• Detail-oriented with multi-tasking capabilities and excellent project execution skills.
• Proactive with strong initiative, excels in fast-changing environments to create value.
• Fluent in English (working language).
• A strategist who can also execute; able to mine data deeply and drive growth through creative ideas; adept at cross-functional collaboration with a dual focus on user experience and business growth.

EEO Statement:

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.

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