Creative Copywriter
2 semanas atrás
About Keeta
Keeta
is the international subsidiary of
Meituan
, a global giant in the delivery sector, and it's on an
ambitious mission: to revolutionize the delivery of food and consumer goods worldwide.
Our motto is simple yet powerful:
"We help people eat better, live better."
Guided by this principle, we bring innovation and technology to the global stage.
With over 1,000 team members around the world
, Keeta is in full expansion — and you could be part of this journey
Know more: Keeta Website
Location
: 100% on site - Morumbi, SP
Please, submit your CV in English.
Portfolio Requirement:
Must include
campaign concepts, slogans, scripts, and cross-platform copywriting samples
.
About the Role
We're seeking a
mid-level Creative Copywriter
to craft compelling narratives and high-converting copy for our brand in Brazil. You'll create
promotional campaigns
while ensuring brand consistency across TV, digital, and social media. A strong portfolio showcasing
conceptual thinking and linguistic creativity
is essential. Familiarity with
advertising trends
is a key differentiator.
Key Responsibilities
Copywriting & Conceptual Development
- Write
original, high-impact copy
for ads (TV, digital, social), slogans, and video scripts (e.g., promos, brand films). - Develop
campaign concepts
aligned with marketing goals, from brainstorming to execution. - Adapt global brand messaging for the
Brazilian market
, ensuring cultural resonance.
Collaboration & Execution
- Partner with
designers, videomakers, and marketers
to turn ideas into polished deliverables. - Present
creative strategies
and messaging recommendations to stakeholders. - Ensure
brand voice consistency
across all touchpoints (e.g., product descriptions, social posts).
Creative Problem-Solving
- Tackle challenges with
original, data-informed solutions
(e.g., A/B testing copy variants). - Stay updated on
advertising trends
(e.g., TikTok hooks, influencer scripts) and apply insights. - Manage
concurrent projects
with tight deadlines (e.g., seasonal campaigns, flash sales).
Job Requirements
- Experience
as a
Creative Copywriter
(agency, in-house, or freelance).
Portfolio showcasing:
- Conceptual campaigns
(e.g., full-funnel copy for promos, brand storytelling). - Video scripts
(TV commercials, digital ads) and
slogans
. - Adaptability across tones (e.g., humorous, emotional, direct response).
- Advanced English
(for localization and global collaboration). - Degree in
Journalism, Advertising, Marketing, or Communications
.
Preferred Qualifications
- Basic understanding of
visual storytelling
(e.g., storyboarding, collaboration with designers). - Familiarity with
SEO/ASO basics
and
performance-driven copywriting
.
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