Senior Growth Lead

Há 2 dias

São Paulo, São Paulo, Brasil BlaBlaCar Tempo inteiro R$60.000 - R$120.000 por ano
About BlaBlaCar
BlaBlaCar is the world's leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.
Your Mission
We're looking for a Senior Growth Lead to drive sustainable, data-informed growth across the entire customer lifecycle — from acquisition to retention - and take BlaBlaCar to the next level in Brazil. You'll own the local growth leading and partner with global teams on settings the  strategy end-to-end, blending analytical rigor with creative experimentation to unlock new opportunities, optimize performance, and build scalable systems for long-term success.
This is a highly cross-functional role, working closely with marketing, business, product, data, and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey. Your Role
  • Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral.
  • Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers.
  • Own key metrics such as CAC, LTV, conversion rates, churn, and engagement.
  • Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance.
  • Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals.
  • Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making.
  • Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health.
  • Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability.
Your qualifications
  • 7+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment.
  • Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
  • Strong analytical mindset — comfortable with data tools (Tableau) and statistical thinking.
  • A creative problem-solver who can balance numbers with storytelling and brand-building.
  • Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns.
  • Strong understanding of growth frameworks and sustainable growth principles.
  • Excellent communication and collaboration skills — able to align teams around shared goals and insights.
  • Fluent in English and Portuguese
What we have to offer
  • 4 additional weeks on top of legal maternity/paternity leaves
  • Financial support for home office equipment (900BRL one shot)
  • 30 days holidays per year (after 12 months) 
  • Local meal plan & public transport policy (CAJU card)
  • Omint health plan, dental care, and life insurance 
  • Gympass access Relocation package and visa support
  • Free unlimited carpooling & bus rides
  • Personal growth via trainings, mentorship, and internal mobility programs
  • Employee Stock ownership plan
  • Regular team building events
  • Mental health support through
  • 1 day off per year to test our product
  • 1 day per year for social engagements with non-profits
Interested in joining the ride? Here's what your hiring journey will look like
  • a 45-min video-call with one of our Talent Acquisition Managers to get to know you, understand your career expectations and answer your questions
  • a 60-min video-call with our VP of Marketplace Brazil, Tatiana Mattos, to deepdive into your experience executing marketing strategies and delivering campaigns
  • a fully remote exercise to evaluate your technical skills, including a 60-min video-call with key stakeholders to present your work;
  • a 30-min video-call with our Sr Business VP, Adrien Tahon, for a final validation
BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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