Associate Director Event Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Field Marketing Manager in EMEA.

We are seeking a strategic and results-driven Associate Director, Event Marketing to lead EMEA's regional event initiatives. This role offers full ownership of planning, executing, and optimizing high-impact marketing events that drive pipeline, revenue influence, and brand visibility. You will collaborate across Sales, Marketing, and Product teams to deliver both global-aligned and locally tailored programs. The position involves managing budgets, vendor relationships, and KPI reporting, while ensuring cultural relevance and compliance across multiple countries. Ideal candidates thrive in fast-paced, complex environments and bring strong leadership, organizational, and stakeholder management skills. This is an opportunity to make a measurable impact on growth and customer engagement across the region.

• Develop and govern the EMEA event strategy, prioritizing programs that drive pipeline, account penetration, and brand awareness.
• Plan and execute owned, sponsored, partner, and executive experience events end-to-end, including logistics, vendor management, attendee acquisition, and onsite leadership.
• Align cross-functionally with Sales, Account Management, and Marketing to optimize pre-, during-, and post-event motions, including lead capture and follow-up.
• Monitor and report KPIs, including pipeline contribution, revenue influence, deal acceleration, and ROI, and lead post-event reviews for continuous improvement.
• Partner with channel and ISV teams to execute co-marketing programs, roadshows, and partner summits.
• Ensure regional localization, GDPR compliance, and cultural relevance across all event programs.
• Oversee budget management, forecasting, and procurement workflows, ensuring cost-effective, high-ROI execution.

• 7+ years of B2B event marketing experience (SaaS preferred), with a proven track record in multi-country, high-impact programs.
• Demonstrated leadership in managing complex event portfolios, with excellent stakeholder influence and executive communication skills.
• Expertise in event strategy, experience design, operations, and vendor management.
• Proficiency with CRM, MAP, ABM, sales enablement, and event technology platforms (HubSpot, Salesforce, ClickUp, WordPress, Plannuh, ZIP, ChatGPT).
• Strong understanding of marketing, product, and customer engagement, with ability to translate insights into compelling event narratives.
• Fluent in English; additional European languages (German, Dutch, CEE languages) are a plus.
• Highly organized, adaptable, and able to manage multiple high-stakes programs concurrently.

• Remote-first work environment across EMEA, with opportunities for global company events.
• Flexible working hours and supportive, collaborative culture.
• Competitive compensation, including bonus opportunities and potential equity participation.
• Professional development programs, including workshops, coaching, and education budgets.
• Well-being support, including mental health programs, meditation app subscriptions, and wellness initiatives.
• Extended parental leave and volunteer days to support work-life balance.
• Recognition programs, milestone celebrations, and employee referral bonuses.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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