App Marketing Specialist

It's an exciting time to join us We're entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we're looking for a new colleague to partner with our team to bring these to life.

We are looking for a strategic and results-driven App Marketing Specialist to lead the marketing strategy for the Supersocial standalone Android app. You will own the full user journey — from awareness and acquisition to engagement and retention — working closely with Paid Media, CRM, Product, and Growth teams to deliver a seamless experience and strong performance across the funnel. If you love scaling mobile-first products and turning insights into action, we'd love to hear from you.

We are looking for someone who :

• Full-Funnel Strategist: Understands how ads, store listings, and in-app messaging connect into one user journey.
• Deeply Analytical: Uses data to identify trends, optimize performance, and guide decisions.
• Cross-Functional Bridge-Builder: Collaborates seamlessly with marketers, product managers, and CRM specialists.
• User-Obsessed: Constantly focused on reducing friction and creating more value for users.
• Sports Enthusiast: Passion for sports, especially soccer, is a big plus.

Professional Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years' experience in app, mobile, or product marketing for consumer-facing apps.
• Hands-on expertise in App Store Optimization (ASO) for Google Play.
• Proficiency with MMPs (AppsFlyer, Adjust, Branch) and analytics platforms (Firebase, Amplitude).
• Strong analytical and communication skills in Portuguese and English.

What you'll be doing:

• App Marketing Strategy: Define and execute the end-to-end marketing roadmap to drive growth and retention.
• App Store Optimization (ASO): Lead ASO efforts for Google Play, optimizing keywords, creatives, and listings to maximize discovery and installs.
• Acquisition & Campaign Management: Partner with Paid Media to optimize acquisition campaigns (Google App Campaigns, Meta, etc.), ensuring efficient, high-quality user growth.
• Engagement & Retention: Work with CRM and Product to refine onboarding, push, and in-app messaging strategies that increase engagement and reduce churn.
• Performance Measurement: Track and report on app metrics (LTV, DAU/MAU, retention, churn), providing clear insights to stakeholders.
• Continuous Experimentation: Drive a culture of testing across the funnel — from store listings to engagement tactics — to unlock new growth opportunities.

About us

We are a global technology company dedicated to building the future of entertainment and fan-centric experiences.

With commercial markets in Brazil, Belgium, Poland, Romania, and Serbia, our company has evolved from a leading sports betting and gaming operator into a diversified product and tech organization, gathering more than 5,000 dedicated people across our teams.

Shaping the future of play

At Super, we are creating a unique entertainment ecosystem engaging millions of customers worldwide. Our product and technology teams in Amsterdam (the Netherlands), Madrid (Spain), Zagreb (Croatia), London (UK), and Bucharest (Romania) are building the playstack that will champion the future of play.

Our ambitious growth strategy focuses on expanding across Europe and Latin America while delivering immersive customer experiences and creating lasting value for our customers, partners, and communities.

Global recognition and standards

The company's long-term strategy is supported by world-class investors. In 2019, Blackstone, the world's largest alternative asset manager, made a strategic minority investment of €175 million. In 2025, we strengthened our financial position through a €1.3 billion refinancing agreement, reinforcing our partnership with Blackstone and enabling accelerated global expansion.

Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).