Invisalign Marketing Manager, Brand Strategy

In this role, you will be in charge of B2B2C marketing Strategy. As Brand Strategy & Experience and Practice Development Manager you're responsible for creating strategies that will drive awareness and usage of Invisalign clear aligners with adult and teen consumers in the Latin America market. Also, driving growth and development of assigned dental/orthodontic practices by building strong relationships, supporting business strategies, and ensuring alignment with company objectives. This is a unique opportunity for someone who wants to develop a holistic and complete view of marketing.

• Understand consumer behavior, media consumption, purchase journey, key barriers to adoption and be able to effectively incorporate insights into the development of an integrated marketing campaign with omnichannel user experience to drive brand building and sales.
• Responsible for campaign and content adaptation and development, overall UX for the Invisalign website and coordinating the strategy for the consumer facing platforms.
• Responsible for the implementation of Consumer Marketing initiatives to drive awareness and demand for the Invisalign brand and deliver growth within OPEX budget, including:
• Brand campaigns
• Digital initiatives
• Strategic partnerships
• Event activations
• Direct consumer communications
• Oversee the budget control and spending for Brazil, allocating resources and monitoring the key results of the marketing plans.
• Drive and own the consumer marketing strategy in local markets – working closely with the multi-disciplinary country leadership team. Working collaboratively with Professional Marketing, Performance teams, Sales organization, Insights, IT, and the multi-functional team to drive cohesiveness and synergies to maximize marketing plan effectiveness.
• Use analytics and insights (including campaign ROI, and competition intelligence) to support execution of the marketing plan;
• Manage agencies to deliver outstanding communication and media planning, with the appropriate audience understanding, relevant content at the proper time to build the along the sales funnel.
• Coordinate work with the broader marketing team to design overall go to market plans to grow the Brazilian Market.
• Actively communicate the consumer marketing plans to all internal and external stakeholders;
• Identify and champion local growth opportunities in addition to the regional plan.
• Guarantee compliance standards in all consumer-facing activities, collaborating with Regulatory and Legal departments;
• Leverage and adapt global assets and strategies considering local marketing maturity level, proposing solutions that can address local unmet needs and opportunities;
• Media planning
• Messaging strategy creation and implementation
• Establishing close relationships with the global, regional and local marketing teams
• Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral
• Manage all aspects of the Loyalty Program's responsibilities, ensuring the achievement of monthly, quarterly, and annual goals.
• Develop tailored business plans with practices to increase adoption of Align solutions to improve results.Identify opportunities for expansion and proactively close new business.
• Provide consulting support to practices on workflow optimization, patient communication, and case acceptance.
• Deliver training to doctors and staff to enhance efficiency and patient engagement.
• Support practices in marketing initiatives and campaigns to drive patient demand.
• Work closely with cross-functional teams (Sales, Marketing, Clinical Education, Branding, Growth) to ensure cohesive support.
• Provide regular reporting and feedback to stakeholders.

In this role, you'll need...

• 6+ years of experience in B2C marketing, including: Offline and Digital Advertising, integrated marketing campaign Social Media, Influencers, Marketing Automation and Analytics;
• Skills:
• Strategic Thinker
• Highly Organized
• Action Oriented
• Takes initiative / proactive
• Strong communication and presentation skills
• Results oriented
• Strong time management skills
• Brand fundamentals, articulating business, and building campaign strategies that impact, engage and entice consumers,
• Budget management and financial control, closely monitoring the Consumer Marketing financial process
• Leadership with good people management skill;
• Offline and Online creative development and marketing campaign management skills;
• Experience in leading marketing agencies to allow challenge their ideas;
• Experience in strategic planning, media environment as well as digital campaign execution;
• BS/BA in marketing, social communication, technology or business-related field;
• Advanced Facebook and Google Ads experience. Certifications are desirable;
• Expert in Powerpoint, Excel, Word, and overall computer organizational skills
• Ability to lead and collaborate with cross functional groups.
• Advanced English. Spanish is desirable.

Your growth and well-being:

At Align, every smile matters. We're committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:

• Health and well-being programs to keep you thriving in both body and mind.
• Employee-exclusive discounts on Invisalign products.
• Learning opportunities through online learning resources and support for your individual development plans.
• Inclusive, global workplace that fosters collaboration, recognition and belonging.

Country and/or role specific details will be shared with you by your recruiter during the interview process.

Discover Align:

We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.

Align's core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.

We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.

As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.

Eager to learn how we embrace our global differences and nurture employee well-being?

Explore Align's culture here

Want to discover more about exocad and Cubicure? Click on their names for additional information.

Applicant Privacy Policy:

Review our Applicant Privacy Policy for additional information.

Equal Opportunity Statement:

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.