Marketing Technology Associate

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The role you'll play

You're the behind-the-scenes force powering precision and performance in our marketing engine. As a key link between data, systems, and strategy, you'll help us deliver seamless campaigns, accurate reporting, and actionable insights that accelerate demand generation and partner success. This is a hands-on role for someone who thrives on problem-solving, automation, and continuous optimization.

• Own the setup, execution, and optimization of marketing automation workflows, list segmentation, and campaign tracking within HubSpot
• Ensure data flows smoothly between platforms by monitoring integrations, performing QA checks, and resolving discrepancies quickly
• Act as a go-to expert for HubSpot operations, keeping our platform usage sharp, current, and scalable
• Analyze and report on key marketing metrics, uncovering insights that fuel decision-making and campaign performance
• Maintain a clean and consistent data environment across systems, upholding documentation and data governance standards
• Collaborate closely with marketing, sales, and RevOps teams to align systems with business needs and growth goals
• Spot opportunities to automate manual processes, improve lead flow, and streamline the tech stack
• Stay curious, ask questions, and share ideas—we value learning, iteration, and thoughtful experimentation

Experience you bring

• Hands-on experience managing campaigns and integrations in HubSpot
• Proficiency in Excel (pivot tables, lookups, data modeling) and SQL (query writing, data analysis)
• Familiarity with lead generation workflows and sales funnel mechanics
• Experience interpreting website performance through GA4, including UTM tracking and traffic analysis
• Strong attention to detail with a knack for identifying issues before they become problems
• Self-starter energy with a collaborative mindset and a desire to make systems smarter
• Excellent documentation habits and a proactive approach to process improvement
• Comfortable juggling multiple priorities while maintaining focus on data accuracy and outcomes

Have we piqued your curiosity?
Sound like the role for you? We'd love to hear from you Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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