Growth Analyst

Há 3 dias

Campinas, São Paulo, Brasil GRI Institute Tempo inteiro

Come Build the Future with GRI Institute

At
GRI Institute
, we are driven by purpose: connecting global leaders and building bridges across markets, industries, and cultures. Our team is at the forefront of innovation in
strategic networking, high-impact events, and knowledge development
, always committed to creating real value for executives and institutions worldwide.

Working here means:

  • Being part of an
    international company
    with global reach.
  • Engaging directly with
    top leaders and decision-makers
    .
  • Thriving in a dynamic environment that values
    creativity, collaboration, and excellence
    .
  • Growing professionally in a workplace that encourages
    autonomy, innovation, and positive impact
    .

If you're looking for a place where your ideas are heard, your talents are recognized, and your achievements help shape the future of business,
GRI Institute is your next step

Here, every challenge is an opportunity to grow.

Responsibilities:

  • Support the implementation of demand generation and inbound marketing strategies within your division.
  • Manage and monitor marketing operations and campaign execution, ensuring alignment with the division's business objectives.
  • Track and report key performance indicators (KPIs) related to:
  • Event ticket sales
  • Sponsorship acquisition
  • Lead generation and conversion rates
  • Develop data-driven action plans to support strategic decision-making.
  • Manage and update the division's landing pages, website sections, and CRM journeys.
  • Collaborate with the Brand & Creative teams to ensure consistent brand identity and high-quality deliverables.
  • Support strategies to engage and nurture the existing customer base through marketing automation, email marketing, and content initiatives.
  • Partner with Marketing Specialists to test, measure, and optimize marketing initiatives to improve performance and ROI.

Requirements:

  • 2–4 years of experience in digital marketing or growth roles, preferably in B2B environments.
  • Solid understanding of Inbound Marketing, CRM platforms (HubSpot, Mautic, Salesforce, etc.), and Marketing Automation.
  • Experience in data analysis and performance dashboards (Google Analytics, Looker Studio, or similar).
  • Proficiency in SEO, Paid Media (Google Ads, Meta Ads), and Lead Nurturing strategies.
  • Strong analytical skills with the ability to interpret metrics and propose improvements.
  • Excellent communication and collaboration skills.
  • Advanced English (spoken and written).

Nice to Have

  • Experience in event marketing or B2B communities.
  • Familiarity with A/B testing, growth experiments, and CRO (Conversion Rate Optimization).
  • Knowledge of Salesforce or similar CRM ecosystems.

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