Business Analytics Consultant

1 dia atrás

Campinas, São Paulo, Brasil ProEdge Services Tempo inteiro R$80.000 - R$120.000 por ano

Key Responsibilities:


• Understand business landscape, translate business problems into analytical framework, analytical methods, actionable

insights generation and best practices for marketing organization


• Communicate insights and make business recommendations to senior leadership team


• Marketing Analytics Strategy – Drive the marketing analytics learning agenda and strategy with the marketing team


• Closely working with technology team and advise on data strategy and requirements.

Qualification Required:


• Degree – MBA / business analytics / economics and / Mathematics


• 6 -10 years of experience in Consumer Insights/Shopper Insights/ Business Analytics with a minimum of 2 years in FMCG/CPG business

Must have skills:


• Deep understanding of structured business problem solving approaches.


• First principles approach to problem solving.


• Understanding of CPG business landscape and key analytics solutions in the industry.


• Strong understanding of investment vehicles, ROIs, Marketing investment and other drivers.


• Understanding of Nielsen/IRI data and metrics and Household Panel data.


• Understanding of consumer and shopper data.


• Good communication and interpersonal skills. High emotional quotient in stakeholder management.


• Demonstrate ability to quickly understand new concepts especially in field of analytics

Preferred skills:


• Marketing Analytics background in FMCG domain


• Understanding of Econometrics models


• [Optional] Understanding of various machine learning algorithms (e.g. SVM, Random Forests, Gradient Boosting, Log-

Log regression, XGBoost, Lasso, Ridge, Clustering techniques, Neural Networks and others) and time-series algorithms (e.g. ARIMA, ARIMAX, UCM, Holt-Winters and others)


• Basic coding skills in – Python, SQL


• Knowledge of visualization techniques and building dashboards in tools like PowerBI or Tableau is advantage.

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