
Business Analytics Consultant
Há 5 dias
Key Responsibilities:
• Understand business landscape, translate business problems into analytical framework, analytical methods, actionable
insights generation and best practices for marketing organization
• Communicate insights and make business recommendations to senior leadership team
• Marketing Analytics Strategy – Drive the marketing analytics learning agenda and strategy with the marketing team
• Closely working with technology team and advise on data strategy and requirements.
Qualification Required:
• Degree – MBA / business analytics / economics and / Mathematics
• 6 -10 years of experience in Consumer Insights/Shopper Insights/ Business Analytics with a minimum of 2 years in FMCG/CPG business
Must have skills:
• Deep understanding of structured business problem solving approaches.
• First principles approach to problem solving.
• Understanding of CPG business landscape and key analytics solutions in the industry.
• Strong understanding of investment vehicles, ROIs, Marketing investment and other drivers.
• Understanding of Nielsen/IRI data and metrics and Household Panel data.
• Understanding of consumer and shopper data.
• Good communication and interpersonal skills. High emotional quotient in stakeholder management.
• Demonstrate ability to quickly understand new concepts especially in field of analytics
Preferred skills:
• Marketing Analytics background in FMCG domain
• Understanding of Econometrics models
• [Optional] Understanding of various machine learning algorithms (e.g. SVM, Random Forests, Gradient Boosting, Log-
Log regression, XGBoost, Lasso, Ridge, Clustering techniques, Neural Networks and others) and time-series algorithms (e.g. ARIMA, ARIMAX, UCM, Holt-Winters and others)
• Basic coding skills in – Python, SQL
• Knowledge of visualization techniques and building dashboards in tools like PowerBI or Tableau is advantage.
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