Product Marketing Specialist
1 dia atrás
Role Description
This is a full-time on-site role for a Product Marketing Specialist. The role involves conducting market research to identify trends, opportunities, and customer needs. Responsibilities include developing and executing go-to-market strategies, collaborating with sales and product management teams to align marketing initiatives, and creating collateral and product messaging to support sales efforts. The role requires managing product positioning and ensuring the successful launch and ongoing promotion of products.
Qualifications
- Strong skills in Market Research and identifying customer trends
- Proficiency in Communication and creating clear, compelling messages
- Experience in Go-to-Market Strategy and launching products effectively
- Familiarity with Sales processes and aligning marketing efforts with sales objectives
- Understanding of Product Management and the product lifecycle
- Proficiency in analyzing data and presenting actionable insights
- Bachelor's degree in Marketing, Business, or a related field
- Previous experience in product marketing or related roles is a plus
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