Email Marketing Manager

Overview

We're looking for a results-driven Email Marketing Manager to join our growing digital marketing team at High Tide. 

In this role, you'll manage email and SMS campaigns across our international brand portfolio—including FABCBD, Grasscity, Daily High Club, and more—reaching customers throughout North America and Europe.

This is a unique opportunity to join High Tide, one of the largest cannabis companies in the world, as we reshape the future of retail, e-commerce, and digital brands. We're seeking someone who takes ownership, delivers measurable results, and is ready to grow with us long-term as part of our global team.

Please note: Resumes must be submitted in English.

You must reside in Brazil. 

Important: While this role is open to candidates across any location in Brazil, High Tide brands do not operate or market in Brazil. This role will support our global markets in North America and Europe.

Important:

• Your resume in English
• Portfolio: min. 2–3 examples of social content or brand accounts you've worked on (posts, videos, memes, content calendars etc.)
• (Optional but encouraged) – examples of influencer management (i.e content and/or  results)

Responsibilities

• Lead strategy, execution, and optimization of email and SMS campaigns across multiple e-commerce brands
• Build, manage, and evolve automated flows and segmentation using Klaviyo
• Analyze performance metrics and drive continuous improvement through A/B testing and data-driven insights
• Collaborate with design, content, and paid media teams to ensure cohesive campaign execution
• Review e-mail copy briefs to ensure clarity, alignment, and performance
• Own the campaign calendar and report on weekly KPIs (open rate, CTR, conversions)
• Use customer data to identify new opportunities across the lifecycle journey
• Work remotely during Toronto hours (9-5:30pm EST)

Qualifications

• 5+ years of experience in direct-to-consumer email marketing
• Advanced Klaviyo skills required (flows, segmentation, testing, reporting)
• Demonstrated strong communication and collaboration skills in English, with a proven ability to work effectively in remote team settings
• Ability to manage multiple projects in a fast-paced, data-driven environment
• Experience turning insights into action to improve performance and engagement
• Bonus: HTML/CSS knowledge, paid media experience, or background in lifestyle or wellness brands

Why Join High Tide

• We're one of the largest cannabis companies in the world, with strong growth and momentum
• Fully remote, yet highly team-oriented—you'll collaborate with smart, supportive people who care about the work (Toronto hours)
• Work on the leading e-commerce brands in cannabis and CBD, backed by the largest national loyalty program in the industry
• Be part of a tight, creative, and talented digital team that values results and innovation
• A role with space to take ownership and make a meaningful impact as the company continues to grow

Role Details:Primary Posting Location: São Paulo, Brazil
Company: High Tide Inc.
Job Type: Full-time | Remote
Experience Level: Mid–Senior How to Apply

Please include the following with your application:

• Your resume in English
• 2–3 examples of email campaigns you've worked on, including your role and results
• (Optional but encouraged) A short written summary or Loom video about a campaign you're proud of

If you're ready to contribute to high-impact campaigns and grow with a forward-thinking global brand, we'd love to hear from you.

About Us

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana is the largest cannabis retail chain in Canada, with 200 plus locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendr is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including , , , and
• E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including , , , and

CBD: High Tide continues to cultivate the possibilities of consumer CBD through , , and

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz name.

High Tide consistently moves ahead of the currents, having been named one of Canada's Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail's Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit  For investment performance, don't miss the High Tide profile pages on SEDAR+ and EDGAR.

#HT

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