
Growth Leader
Há 2 dias
This position can be based anywhere in Latin America, as a contractor / freelancer.
Our client is seeking a dynamic Gambling Growth Leader to spearhead customer acquisition, retention, and revenue growth across their iGaming and betting platforms. This role is central to driving sustainable market expansion by aligning data-driven marketing strategies, affiliate networks, customer lifecycle management, and cross-functional execution. The Gambling Growth Leader will be accountable for delivering measurable ROI, scaling new markets, and ensuring all growth activities comply with relevant regulations.
Key Responsibilities- Develop, own, and implement growth strategies for customer acquisition, activation, retention, and reactivation.
- Identify and optimize growth loops (affiliate, referral, influencer, content, promotions) to maximize deposits and engagement.
- Manage launch strategies for new markets, adapting to local cultural, legal, and payment landscapes.
- Oversee multi-channel campaigns (paid media, SEO/ASO, programmatic, social, CRM) with strict ROI/ROAS targets.
- Drive funnel optimization across registration, deposit, and wagering stages.
- Partner with product and BI teams to design A/B tests and measure LTV, CAC, churn, and NGR impact.
- Build, manage, and scale affiliate programs with clear commission models and compliance alignment.
- Foster strategic partnerships (clubs, influencers, content creators, PSPs) that drive brand awareness and conversion.
- Collaborate with CRM, promotions, and customer support teams to enhance player loyalty and reduce churn.
- Design and implement personalized player journeys with tailored promotions and gamification.
- Lead and mentor the growth/marketing team across Brazil, LATAM, and other hubs.
- Work closely with compliance, payments, product, and legal teams to balance growth with regulatory obligations.
- Proven track record in growth leadership within gambling/iGaming, sports betting, or fintech.
- Strong knowledge of digital marketing, affiliate management, and performance-driven acquisition.
- Data-driven mindset with expertise in funnel metrics, ROI/ROAS, and player LTV.
- Deep understanding of regulatory environments and ability to scale in both "grey" and regulated markets.
- Excellent leadership, stakeholder management, and cross-hub communication skills.
- Entrepreneurial mindset with strong adaptability to fast-paced environments.
- Bachelor's or Master's degree in Business, Marketing, Economics, or a related field.
- 7+ years of experience in growth or marketing roles in iGaming, gambling, or other high-growth digital sectors.
- Fluency in English and Spanish is required; Portuguese is considered a strong advantage.
- Hands-on experience with marketing automation, BI tools, and affiliate platforms.
- Customer Acquisition Cost (CAC) vs. Player LTV
- Net Gaming Revenue (NGR) Growth
- ROI/ROAS achievement per market/channel
- Affiliate network growth and effectiveness
- Retention and churn rates
- Time-to-break-even for new market launches
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