Sponsorship Manager

Our client is an international corporate entity with offices in Bangkok, Dubai, and Malta, established to manage diverse operational functions. With a strong focus on iGaming domain, it also provides strategic advisory services in business growth, market expansion, and operational excellence.

Primary locations:
Dubai |
Birkirkara,
Malta

Reporting to:
Head of Revenue Global

Role Summary

Own end-to-end sponsorship strategy, acquisition, and activation for
U.S. and Latin-American
sports properties while operating from a strategic hub (Dubai, Malta, or Bangkok). Deliver revenue growth, deepen brand relationships, and enforce measurable ROI on every partnership.

Key Responsibilities

• Strategic Planning
  –
  Build multi-year sponsorship plans that align brand objectives with relevant leagues, teams, and events across the USA and LATAM.
• Business Development
  – Identify, pitch, and close new sponsorship opportunities; maintain a robust pipeline to exceed annual revenue targets.
• Relationship Management
  – Maintain senior-level contacts at rights-holders, agencies, and corporate partners; act as primary liaison throughout the contract lifecycle.
• Contracting & Negotiation
  – Lead deal structuring and contract negotiations; coordinate with Legal to safeguard commercial interests.
• Activation & Integration
  – Direct execution of on-site, broadcast, and digital assets; coordinate with Marketing, PR, and Digital teams to maximise exposure and fan engagement.
• Measurement & Reporting
  – Define KPIs, oversee third-party valuation studies, and deliver clear post-campaign performance reports.
• Budget & Compliance
  – Control sponsorship budgets and ensure adherence to league and governmental regulations in each market.
• Market Intelligence
  – Track industry trends, competitor activity, and emerging sports platforms (e-sports, women's leagues, niche sports) to inform strategy.

Qualifications

• Experience:
  Minimum 7 years managing high-value sports sponsorships for brands, agencies, or rights-holders targeting U.S. or Latin-American audiences.
• Network
  : Established relationships with major leagues and agencies (e.g., MLS, NFL, NBA, MLB, Liga MX, CONMEBOL, CBF).
• Revenue Delivery:
  Proven record of closing multi-million-dollar deals and consistently meeting or surpassing sales quotas.
• Negotiation & Contracting:
  Deep knowledge of commercial deal structures, rights packaging, and IP/licensing issues.
• Analytical Rigor:
  Advanced skills in sponsorship valuation and ROI modelling; able to present data-driven insights to C-suite stakeholders.
• Languages:
  Fluent English required;
  business-level Spanish or Portuguese strongly preferred.
• Mobility:
  Ability to work effectively across time zones from Dubai, Malta, or Bangkok and undertake frequent long-haul travel to the Americas.

Preferred Qualifications

• MBA or relevant postgraduate degree.
• Experience integrating digital-first activations (OTT, social commerce, NFTs) into partnership programs.
• Familiarity with cause-marketing or DEI initiatives in sports.

Performance Metrics

• New sponsorship revenue vs. target
• Renewal / upsell rates
• Partner satisfaction scores
• Year-over-year ROI and media-value growth