Marketing Operations Manager

Responsibilities

HubSpot Ownership & Marketing Systems Administration

• Own HubSpot as the primary system for marketing operations and GTM workflows;
• Maintain automation: workflows, lifecycle stages, lead scoring, routing, segmentation, custom properties;
• Implement triggers, alerts, and tasks that support GTM motions;
• Ensure accurate tracking for marketing programs (emails, nurtures, webinars, content, digital channels);
• Oversee and optimize integrations across the GTM tech stack (ZoomInfo, GA4, Slack, enrichment, attribution).

Data Quality, Governance & GTM Alignment

• Own marketing data hygiene and governance: enrichment, normalization, deduplication, GDPR/consent management;
• Ensure all GTM data flows correctly between systems and supports cross-functional visibility;
• Maintain consistent definitions with RevOps across MQL, SQL, ICP tiers, lead statuses, lifecycle stages;
• Identify system gaps and implement solutions to maintain HubSpot as the single source of truth;
• Build scalable data structures to support multi-ICP, multi-brand, and multi-persona segmentation.

Reporting, Dashboards & Insights

• Develop and maintain unified dashboards that serve Marketing, RevOps, and GTM leadership;
• Build reporting frameworks for funnel metrics, attribution, performance insights, ICP engagement;
• Ensure accuracy and consistency in GTM analytics by enforcing clean underlying data;
• Provide insights that support content strategy, campaign planning, and GTM prioritization.

Cross-Functional GTM Collaboration

• Partner closely with Revenue Operations to align systems, lifecycle definitions, routing rules, data flow, and reporting structure;
• Work with Sales to ensure visibility into lead status, handoff, follow-up workflows, task creation, and prioritization logic (without performing sales ops responsibilities);
• Support GTM teams with structured list creation, segmentation, ICP grouping, and persona targeting;
• Enable Marketing, Sales, and RevOps to operate cohesively with shared data, unified reporting, and consistent operational processes;
• Serve as the connective layer between teams, ensuring transparency, predictable workflows, and accuracy at every stage of the funnel;

Process Design, Documentation & Scalability

• Partner closely with Revenue Operations to align systems, lifecycle definitions, routing rules, data flow, and reporting structure;
• Work with Sales to ensure visibility into lead status, handoff, follow-up workflows, task creation, and prioritization logic (without performing sales ops responsibilities);
• Support GTM teams with structured list creation, segmentation, ICP grouping, and persona targeting;
• Enable Marketing, Sales, and RevOps to operate cohesively with shared data, unified reporting, and consistent operational processes;
• Serve as the connective layer between teams, ensuring transparency, predictable workflows, and accuracy at every stage of the funnel.

Qualifications

• 2–4+ years in Marketing Operations, RevOps, or a similar GTM operations role (preferably in B2B SaaS);
• Deep HubSpot expertise: automation, scoring, workflows, lists, segmentation, reporting;
• Strong understanding of marketing funnels, GTM lifecycle stages, and lead management logic;
• Experience collaborating with multiple GTM teams (Marketing, Sales, RevOps);
• Strong analytical skills and proficiency in Excel/Google Sheets;
• Experience with data governance, hygiene, and scalable infrastructure;
• Excellent communication, documentation, and cross-functional collaboration skills.

Bonus points for

• Experience with ZoomInfo, enrichment tools, or B2B intelligence platforms.
• Familiarity with GA4, GSC, CMS platforms (e.g., WordPress);
• Experience with attribution models, multi-touch journeys, or multi-ICP setups;
• Background supporting GTM operations across several teams or brands;
• Experience with automation QA and experimentation frameworks.

We offer

• People-oriented management without bureaucracy;
• Excellent compensation package;
• Flexible hours;
• Friendly and engaging professional team.