Growth Operation Senior Manager

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world's leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

We are the 99Food User Growth Team, a group focused on driving sustainable user expansion and deepening user value through data-driven strategies. We're a team that encourages innovation, embraces change, and is dedicated to turning every idea into measurable growth.

You will be a core member of the team, fully responsible for end-to-end user growth operations at 99Food. This role requires not only a mastery of various operational tactics but also strong business acumen and data analysis skills. You'll need to find growth opportunities from massive datasets and turn them into reality through efficient execution. We're looking for someone who is passionate and curious about user growth, capable of both big-picture thinking and hands-on work.

Role Responsibilities

• Develop and execute a comprehensive user growth strategy, covering the entire user lifecycle (acquisition, activation, retention, and re-engagement), to ensure key growth metrics are met;
• Drive decisions with data by analyzing user behavior, building and optimizing growth models, and continuously iterating on growth initiatives through A/B testing and other methods;
• Plan and manage online and offline marketing campaigns and activities to boost user engagement and brand awareness;
• Collaborate across functions with product, engineering, marketing, and data teams to ensure the efficient launch of growth projects;
• Provide user insights by staying on top of industry trends and competitor dynamics to better understand user needs and inform product and operational strategies.

Role Qualifications

• 5+ years of experience in internet product user growth or operations, with a proven track record of successful user growth cases;
• Strong data analysis skills with proficiency in tools like SQL or Python for data extraction and analysis. You should be able to independently create data reports and growth models;
• Exceptional business acumen and a unique perspective on user growth, with a deep understanding of internet business models;
• Excellent communication and collaboration skills to effectively drive multi-party projects and cooperation;
• A strong sense of ownership and self-motivation. You are passionate about challenges, accountable for results, and a fast learner.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

  We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).   I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on

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