Marketing Manager

Há 6 dias

São Paulo, São Paulo, Brasil Razer Inc. Tempo inteiro

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :Razer is seeking a strategic and results-driven Marketing Manager to lead all marketing initiatives for Razer Gold across Latin America. Based in São Paulo, the Marketing Manager will oversee the full lifecycle of regional campaigns, from planning and approvals to execution and performance optimization. Additionally, this role will manage budgets, agencies, internal and external resources with relevant KPIs/OKRs while driving growth through ecommerce, digital media, influencer marketing, esports, and retail strategies.

As the Marketing Manager, your mission is to elevate brand awareness and accelerate sales across Portuguese and Spanish-speaking markets. This role requires close collaboration with global and regional teams to ensure brand consistency and local relevance. Success in this position demands strong analytical capabilities, fluency in English, and a solid background in gaming, digital payments, or consumer tech.

This role is 100% presential and works out of our São Paulo office.

Essential Duties and Responsibilities

  • Partner with the Global Marketing and manage regional team to drive awareness, engagement and sales growth across Brazil and Hispanic Latin American markets as Mexico, Colombia, Chile, Peru, Argentina, and others.

  • Lead a team of internal staff and external service providers to deliver impactful marketing results.

  • Position Razer Gold as the leading global and local game currency across the region and drive the launch and expansion of Razer Gold with top game titles in the region.

  • Identify, evaluate, and negotiate with key marketing channels, including media outlets, influencers, esports platforms, online portals, social media, retail, and point-of-sale opportunities.

  • Strategically select and manage sponsorships, influencer partnerships, and digital media campaigns.

  • Oversee contract approvals, promotional calendars, and campaign deliverables to ensure optimal investment and performance.

  • Manage regional marketing budgets with a focus on maximizing ROI across all initiatives.

  • Collaborate with cross-functional teams and agencies to enhance the full sales funnel, from offer definition and purchase flow to ecommerce and retail experience, ensuring seamless execution and reporting.

Pre-Requisites :

Qualifications

  • Bachelor's degree in Marketing, Advertising, Public Relations, Branding, or a related field or equivalent professional experience.

  • Minimum 5 years of experience in digital marketing, including social media, paid media, PR, and/or SEO/SEM.

  • Fluent in English, Spanish and Portuguese.

  • Strong analytical mindset with a focus on ROI and performance metrics.

  • Excellent communication and stakeholder management skills.

  • Proven experience managing multiple resources and initiatives across diverse markets.

  • Background in gaming, payments, or entertainment industries.

  • Comfortable working in a fast-paced, startup-like environment within a global organization.

  • Proactive, dynamic, and detail-oriented with strong multitasking abilities.

  • Occasional travel (less than 10%) for industry events, conferences, and regional activations.

Are you game?

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