Analista de Marketing Sênior

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at

Job Description

Buscamos um(a) Analista Sênior em ABM (Account-Based Marketing), que será responsável por desenhar e executar estratégias de marketing direcionadas a contas-chave, fortalecendo o relacionamento com clientes estratégicos e impulsionando resultados de negócios.

Responsabilidades:

• Criar e manter perfis detalhados de contas-alvo (Ideal Customer Profile - ICP);
• Planejar e executar campanhas de ABM em diferentes níveis;
• Desenvolver conteúdos personalizados para cada etapa da jornada de compra;
• Trabalhar em parceria com os times de vendas, produto e customer success;
• Monitorar KPIs de campanhas ABM e gerar insights para otimização contínua;
• Utilizar ferramentas de automação, CRM e inteligência de dados para segmentação e personalização;
• Participar da definição de estratégias de entrada em contas estratégicas;
• Gerenciar fornecedores e parceiros envolvidos nas ações de ABM;
• Irá atuar com diversos projetos dado ao atendimento há aproximadamente 20 contas.

Qualifications

• Formação superior em Marketing, Comunicação, Administração ou áreas correlatas;
• Experiência comprovada com estratégias de ABM em empresas B2B;
• Domínio de ferramentas como HubSpot, Salesforce, MarketingCloud, entre outras;
• Conhecimento de ferramentas de inteligência de contas / mapeamento de contatos;
• Habilidade em análise de dados e métricas de performance;
• Inglês intermediário dado ao contato com os clientes internacionais;
• Ter atuado em vertical será um diferencial;
• Facilidade de entendimento do mercado;
• Criatividade dado a personalização;
• Excelente comunicação escrita e verbal.

Additional Information

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Experian Careers - Creating a better tomorrow together

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