Product Marketing Manager

1 semana atrás

São Paulo, São Paulo, Brasil Netcracker Technology Tempo inteiro

About The Role
We are looking a Product Marketing Manager, this position will provide situational expertise to guarantee strong positioning within the opportunity and deliver regular input into development of pre-baked product marketing and pre-sale materials world wide.

Rol & Responsibilities

  • Develop and refine product/solution positioning and unique selling propositions (USPs) to differentiate offerings in the market.
  • Create compelling marketing content and materials, including pre-sales presentations, case studies, whitepapers, and website copy, to effectively communicate product value.
  • Collaborate with the strategic marketing team and leading analytical agencies (e.g., Gartner, GlobalData, Omdia, IDC) to drive market insights and industry visibility.
  • Lead product marketing initiatives to ensure successful product launches within the company's portfolio.
  • Conduct market research and competitor analysis to identify target audiences, market trends, and customer needs, shaping product development and messaging strategies.
  • Partner with development and product management teams to promote new product functionality and ensure alignment with market demands.
  • Provide active leadership within the product marketing team, fostering cross-department collaboration to drive business objectives and product success.

Required Experience

  • Minimum 6 years of experience in product marketing within the IT or telecom sectors
  • Strong understanding of BSS solutions, including Marketing, Sales, Customer Care, Charging, Billing, and Customer Experience
  • Proven ability to craft and deliver tailored marketing messages and content for diverse target audience segments
  • Proven experience in leading projects and supervising and guiding the work of others.
  • Proven experience collaborating with sales, presales, event marketing, R&D, and product management teams
  • Fluent (C1 or C2) proficiency in English
  • Availability to work in Hybrid mode from our local offices

Education

  • B.A., B.S., or higher in Computer Science, Computer Engineering, or related technical discipline
  • B.A., B.S., or higher Marketing or related discipline

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