Product Marketing Manager
1 dia atrás
About The Role
We are looking a Product Marketing Manager, this position will provide situational expertise to guarantee strong positioning within the opportunity and deliver regular input into development of pre-baked product marketing and pre-sale materials world wide.
Rol & Responsibilities
- Develop and refine product/solution positioning and unique selling propositions (USPs) to differentiate offerings in the market.
- Create compelling marketing content and materials, including pre-sales presentations, case studies, whitepapers, and website copy, to effectively communicate product value.
- Collaborate with the strategic marketing team and leading analytical agencies (e.g., Gartner, GlobalData, Omdia, IDC) to drive market insights and industry visibility.
- Lead product marketing initiatives to ensure successful product launches within the company's portfolio.
- Conduct market research and competitor analysis to identify target audiences, market trends, and customer needs, shaping product development and messaging strategies.
- Partner with development and product management teams to promote new product functionality and ensure alignment with market demands.
- Provide active leadership within the product marketing team, fostering cross-department collaboration to drive business objectives and product success.
Required Experience
- Minimum 6 years of experience in product marketing within the IT or telecom sectors
- Strong understanding of BSS solutions, including Marketing, Sales, Customer Care, Charging, Billing, and Customer Experience
- Proven ability to craft and deliver tailored marketing messages and content for diverse target audience segments
- Proven experience in leading projects and supervising and guiding the work of others.
- Proven experience collaborating with sales, presales, event marketing, R&D, and product management teams
- Fluent (C1 or C2) proficiency in English
- Availability to work in Hybrid mode from our local offices
Education
- B.A., B.S., or higher in Computer Science, Computer Engineering, or related technical discipline
- B.A., B.S., or higher Marketing or related discipline
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