Analista Senior de Trade Marketing Canal OFF Trade

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

We are looking for a Trade Marketing Analyst
to join our team and play a strategic role in developing and executing Trade Marketing plans for the OFF channel, strengthening our brands' presence and performance at the point of sale.

Key Responsibilities

• Develop and manage the promotional and visibility calendar for the OFF channel.
• Leverage M&E (measurement and evaluation) insights to adjust plans and maximize performance.
• Manage rebate budgets for both Direct and Indirect channels.
• Identify opportunities in collaboration with the sales team and define action plans focused on increasing sell-out.
• Design, monitor, and measure sales incentive campaigns and client initiatives.
• Oversee MPDV (point-of-sale materials), from gathering requirements with the sales team to briefing suppliers and managing production.
• Plan and monitor the launch of innovations, tracking performance with data provided by the Trade Intelligence team.
• Support sell-out volume building with the sales team to feed into the S&OP process.
• Contribute to long-term volume projections, including building blocks and trade budgets.
• Manage the merchandising agency/vendor.

Requirements

• Previous experience in Trade Marketing, preferably in the beverages or consumer goods sector.
• Strong analytical skills for data interpretation and decision-making.
• Knowledge of budget and fund management.
• Negotiation and relationship-building skills with suppliers and sales teams.
• Strong communication, organization, and project management skills.
• Advanced Microsoft Office skills; Excel proficiency is essential.
• Desirable: experience with S&OP/IBP and MPDV management

Please fulfill your Job application and CV in English
LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.