Analista de Marketing Pleno

The Marketing Analyst expert will be responsible for meeting the objectives and guidelines of the category under their charge in terms of the marketing plan, product launches, orders, competitive analysis, online and retail plan, and Press.

Besides that, will also be responsible for brand execution across all contact points for the Make Up axis, following the brand elevation guidelines. This position will also lead all the Importation process and will support the clienteling program for Guerlain Brazil.

Overall

• Support brand strategy, aligned with global guidelines, to increase brand awareness through B&M and digital activities.
• Definition and execution of the 360º comm (PR, Trade, Digital, Training, Events, VICs actions and, eCommerce, etc) launch strategy for fragrance, engaging the internal and external stakeholders to roll out the best plan to deliver the market targets.
• Development of commercial information: launch objectives, product & 360 presentations for sell-in negotiations, negotiation of animation spaces (on & offline), results analysis, and competitive analysis.
• Collaboration with the Training, eCommerce, and Commercial departments regarding the category's needs.
• Gather and analyze constant information about the Fragrance category on the market evolution, trends, and competitors, identifying growth opportunities and leading strategy to pursue them.
• Analyze sell-in and sell-out information for the Fragrance category, developing an action plan when it is necessary.
• Support the definition of potential sales for all new Fragrance launches.
• Define sampling/gift strategy for the Fragrance axis and lead their implementation involving all the stakeholders about this topic and coordination of monthly POSM shipments to points of sale in collaboration with Sell-Out.
• Negotiate Fragrance events with key partners implement VM in stores and implement the full event package.
• Maintain and develop communications with the regional Marketing team to approve visual merchandising activities and ensure an effective flow of information and feedback.
• Analyze the ROI of all Make UP Marketing Activities and suggest improvements.

Merchandising

• Implementation of Merchandising to the Make Up category across all distribution channels (online and offline).
• Responsible for the Make UP shelf update by semester to ensure the roll-out of the new identity and launches in stores, proposing and aligning the layout with HQ guidelines, finding the best supplier to develop and implement the VM material, following all purchase process with the regional team, ensuring proper in-store implementation.
• Analyze the franchises performance to propose the best portfolio and shelf arrangement, ensuring the better performance in retail and online.

Clienteling/VICs

• Be the contact of our eComm customers to straight relations when would be necessary (recommend launches, call for the top 5 customers bimonthly to know if it's everything ok, etc).
• Explore all the Guerlain storytelling during the VIC and Corporate/Brand events to be closer to the main customers and develop a loyalty relationship between Guerlain and them.

Key Competencies

• Project management abilities
• Capable of prioritizing and handling multiple projects simultaneously under tight time constraints and within budget parameters
• Ability to influence others and build strong internal and external relationships
• Self-started and Can-Do attitude to lead, develop, and deliver the Makeup win strategy for the market
• Data-Driven Mindset
• Able to prioritize work in a fast-changing environment
• Luxury lives in details, so this role needs to be absolutely attention to every brand touchpoint, guiding and influencing all client journey to delight our consumers

Technical skills:

• Good knowledge of PowerPoint and other Office programs
• Good Knowledge in Excel
• Fluent Portuguese mandatory
• Advanced/Fluent English mandatory
• Spanish is a plus