Social Media Analyst

Social Media Analyst

Do you dream of an exciting Marketing role where your work will have a real impact on young people's futures?

EF Language Abroad is seeking a creative, hands-on and sales-driven Social Media Analyst to elevate our program to the next level. Based in our São Paulo office and reporting to the Marketing Coordinator.

This is an amazing opportunity for a highly motivated Social Media Analyst that loves to combine strategic thinking with hands-on operational execution and wants to join an energetic, fast paced, and fun EF Marketing Team in Brazil.

This role is perfect for a Social Media Analyst who loves to build a brand through exciting social initiatives and thinks holistically about the relationship between online and offline in to create and execute strategic social media plans for a local audience.

Your main responsibilities are:

Consumer Journey Effectiveness

Lead the organic content strategy.

Drive brand awareness, affinity, and engagement throughout all key social media platforms and in line with EF's brand positioning.

Research social media trends and consumer behavior insights to inform content strategy.

Create content for organic social campaigns that encourage social share and engagement, working with design, content, and technical teams.

Manage the daily social media scheduling and posting.

Develop weekly/monthly content calendars based on KPIs.

Write, proofread, and edit creative and technical content across different mediums.

Social media community management: monitor, listen, and respond to users across all social channels – managing EF brand reputation and reviews across platforms.

Requirements:

Knowledge and experience in digital marketing.

Passionate about organic social strategies, content creation, and keeping up with trends.

Demonstrates creativity and documented immersion in social media.

Ability to switch from the creative side of marketing to the analytical side, demonstrating why ideas are analytically sound.

In-depth knowledge and understanding of social media platforms, their respective audiences (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.), and how each platform can be deployed in different scenarios.

Ability to analyze consumer behavior and translate insights into actionable strategies.

Strong relationship-building skills in a collaborative environment.

Excellent English writing and speaking skills.

Superior time management.

Evident technical understanding and ability to learn new tools quickly.

Capable of working independently and within a team environment.

Proficiency in Canva is a must (ability to create and adapt visual content for social media).

Nice to Have (Plus)

Additional design skills with tools like Photoshop, Illustrator or similar.

Experience creating simple visual assets for social media posts and stories.

Why you will love working with us:

More than just a job, we offer a lifestyle. Enjoy performance-based bonuses, a welcoming international environment, and a young, energetic, and collaborative team. You'll have growth opportunities through training and seminars, plus the chance to travel internationally to attend events and visit our campuses. We value your efforts and aspirations, offering real professional development opportunities. Make a real impact by helping to break down language, cultural, and geographical barriers through education. Plus, fun activities like social events, parties, and sports.

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs focused on language, travel, cultural exchange, and academics turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at

EF is committed to safeguarding and promoting the well-being of children, young people, and vulnerable adults. All candidates go through a rigorous screening and evaluation as part of our recruitment process.

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