Marketing Automation Engineer
1 dia atrás
About us:
WEX is an innovative payments and technology company at the forefront of a rapidly evolving landscape. We aim to simplify the business of running a business, empowering our customers to focus on what they love while reducing complexity and worry. As we strive to build a unified, world-class user experience, we are embracing emerging technologies—particularly AI, machine learning, and generative models—to reimagine our products and services from the customer's perspective.
About the Role:
As a WEX Marketing Automation Engineer, you are accountable for the architecture and development of marketing automation programs, engaging customers at moments that matter within the customer lifecycle. You will partner with the Salesforce Marketing Automation working with teams across the business and deliver best-in-class automated, personalized B2B experiences.
How you'll make an impact:
Strategy: Proactively engage with Marketing Automation CX Strategy partners, SMEs in marketing, product and within the business to architect marketing automation that aligns with business objectives and achieves target business outcomes.
Subject Matter Expertise: Demonstrate expertise by staying at the bleeding edge of marketing automation and personalization trends. Multiply talent by sharing your expertise and insights to impact strategy and educate stakeholders.
Technical Development: Leverage best in class practices and team processes to develop marketing automation journeys and personalization within Salesforce Marketing Cloud. Solution data needs with CDP and data teams. Communicate requirements, risks and progress.
Campaign Quality: Partner with Marketing Automation CX Strategists to design acceptance criteria and implement UAT. Monitor performance data to ensure accuracy and uptime.
Performance Optimization: Establish and monitor KPIs to track the effectiveness of marketing automation initiatives and demonstrate ROI. Leverage testing methodologies, and data analytics to gain insights into campaign performance, customer behavior, and user engagement to inform automation strategies and optimization initiatives. Monitor KPI trends of your automation portfolio and drive corrective action where necessary.
Experience you'll bring:
Bachelor's degree in marketing, business, or a related field.
Senior experience in marketing automation and personalization development, with demonstrated success.
Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Salesforce Pardot (Marketing Cloud Account Engagement), Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools.
Salesforce Marketing Cloud certifications.
Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools.
A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally
Desired qualifications & experiences:
Experience in B2B marketing.
Knowledge of lead scoring and lead management best practices.
Experience with A/B testing and experimentation.
SQL, Amscript, Java, HTML.
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