Search Engine Optimization

Metal Toad is an award-winning AWS Consulting Partner and AWS Managed Services provider company based in the USA. We help our customers with their cloud adoption by providing architecture, migration, optimization, machine learning, and even 24/7 support. We are a professional services firm providing services in software engineering and the cloud. We do Technical consulting, Programming & Quality Assurance, DevOps, Applications, UX, Product management, and Project management.

Metal Toad is a fully remote company, offering all team members the ability to work from home. For this opportunity, the selected candidate must be available to work Monday to Friday, from 8:00 AM to 5:00 PM Pacific Time (PST).

Although Metal Toad is a remote company, we are currently seeking contractors residing in Brazil for this position. Compensation will be made in Brazilian Reais (R$), in accordance with the local currency of the country where the position is located. Due to legal limitations, we are unable to sponsor any type of visa.

resume in English as a PDF.

Job description

The SEO Expert at Metal Toad will play a key role in our marketing strategy, owning the development, execution, and continuous improvement of our SEO performance. The ideal candidate is a hybrid profile with both strategic SEO knowledge and technical expertise, with the ability to optimize websites built using XenForo (PHP framework), classic PHP environments, and HubSpot CMS.

Responsibilities 

SEO Strategy & Planning

• Develop and execute data-driven SEO strategies to increase organic visibility, rankings, and conversions.
• Perform comprehensive keyword research, competitor benchmarking, and site audits.
• Identify opportunities to improve domain authority, traffic, and SERP positioning.

Technical SEO & Platform Optimization

• Optimize and troubleshoot SEO performance in XenForo forums (PHP-based), legacy PHP pages, and HubSpot environments.
• Ensure site architecture, crawlability, indexing, redirects, canonical tags, structured data, and page speed meet SEO best practices.
• Collaborate with developers to ensure SEO integration in site updates and new features.

Content & On-Page SEO

• Guide content strategy through keyword mapping, intent alignment, and optimization of metadata, headings, schema, internal linking, and image attributes.
• Partner with content creators to ensure SEO best practices are applied to all assets.

Performance Monitoring & Reporting

• Track, analyze, and report SEO KPIs (traffic, rankings, CTR, conversions).
• Continuously test, refine, and recommend improvements.

Link-Building & Authority Growth

• Recommend ethical link-building strategies to improve domain authority.

Market Intelligence

• Stay informed about SEO algorithm changes, evolving best practices, and industry trends.

Qualifications

• Agree with our Corporate Values Statement.
• Believes in the company's mission: to help people
• Believes in the principles of open source.
• 5+ years of hands-on SEO experience (technical + content + strategy).
• Strong experience with platforms such as XenForo, PHP-based websites, and HubSpot CMS.
• Solid understanding of HTML, CSS, and website architecture principles.
• Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
• Experience optimizing technical SEO elements (crawlability, structured data, canonicalization, page speed, sitemaps, , schema).
• Fluency in English (written and spoken).
• Excellent analytical and reporting skills.
• Alignment with Metal Toad's values and mission.

Nice to have

• Experience with AWS or cloud/technology industries.
• HubSpot Marketing certifications.
• Basic understanding of PPC and how it complements SEO.
• Experience with content marketing and copywriting.
• Familiarity with schema markup and structured data.
• AWS Certifications or willingness to become AWS certified.

Please note that Metal Toad will never ask for payment or financial information during the hiring process. If you are asked for such information, it is a scam. Report it immediately.