Digital Media Planner

Há 22 horas

San Salvador Barrio, Brasil WEX Tempo inteiro

About The Team/Role
WEX is seeking a strategic and results-oriented Media Planning Manager to join our Digital Media team. You will play a vital role in developing and managing comprehensive media plans for our Mobility product.

*How you'll make an impact*

  • Assist in the development and activation of SEM & programmatic and paid social digital media plans and campaign work for multiple lines of business.
  • Collaborate with internal stakeholders, to understand campaign KPIs and target audiences.
  • Incorporate digital media strategies across various channels aligned with overall marketing goals. (Experience buying: Display, Video, Audio, Native, CTV, & DOOH is a plus)
  • Ensure all campaigns are serving in full and troubleshoot any delivery issues.
  • Generate monthly financial reports on campaign spending.
  • Monitor campaign tests, report on results and performance metrics.
  • Analyze campaign performance data and identify areas for optimization to maximize return on investment (ROI).
  • Stay abreast of the latest trends and innovations in the programmatic advertising landscape.

*Experience you'll bring*

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field and a minimum 5 years of experience in media planning and buying, with a strong focus on digital channels.
  • Experience with Google & Bings Ads, Meta, LinkedIn, GA4, Looker Studio, G-Suite, DV360, The TradeDesk. GTM, Salesforce and media planning tools is a plus.
  • Experience with media billing, POs, IOs and media spend reporting is a plus.
  • Proven track record of developing and executing successful programmatic, SEM, and Social advertising campaigns.
  • In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred).
  • Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Strong communication, presentation, and collaboration skills.
  • Ability to manage multiple priorities and deadlines in a fast-paced environment.
  • A passion for digital marketing and a commitment to continuous learning.

Join WEX Inc. and play a key role in driving the success of our diverse brand portfolio

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