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Market Intelligence and Marketing Specialist

2 semanas atrás

LATAM, Brasil SGS Tempo inteiro US$90.000 - US$120.000 por ano

Company Description

SGS is the world's leading Testing, Inspection and Certification company. We operate a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of 99,500 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability.

Our brand promise – when you need to be sure – underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource.

Job Description

Key Responsibilities:

  • Gather, structure, and enrich internal and external data to build a comprehensive market view by country, business unit, and strategic segment.
  • Develop commercial intelligence and marketing dashboards to measure CAC, LTV, campaign ROI, conversions, market share, pipeline velocity, and key account coverage.
  • Identify opportunities for organic growth and service premiumization in key sectors, anticipating buying signals and mapping public and private investment decisions.
  • Analyze SGS's strategies and competitive positioning against the main players in the TIC industry and specialized technical services in each country.
  • Support the design and validation of new offerings in collaboration with the Business Development CoE and generate insights to adjust pricing and value narrative.
  • Actively participate in monthly commercial reviews and QBRs, presenting market intelligence aligned with sales, margin, and market share expansion priorities.
  • Apply attribution models and predictive analysis to recommend corrective actions when deviations in the funnel or campaign effectiveness are identified.
  • Prepare monthly executive reports and ad-hoc strategic briefs requested by GMs, BUs, or the Commercial Direction.

Expected Added Value

  • Deliver anticipated strategic visibility that enables more profitable decisions and proactive commercial actions.
  • Elevate the level of professionalism and impact of the marketing area in conversations with business leaders.
  • Contribute to SGS LATAM identifying before the competition where to grow, how to capture superior margins, and how to avoid loss of positioning.

Qualifications

  • Degree in Statistics, Engineering, Economics, Business Administration, Marketing, Business Intelligence or related fields.
  • Certification or advanced proficiency in data visualization tools (Power BI, Tableau), Salesforce CRM, and analytics tools (Google Analytics, SQL).
  • Advanced fluency in English and Spanish. Portuguese is a plus.

Additional Information