Marketing & Brand Operations Lead

Global E-commerce | Presential | Florianópolis (Lagoa da Conceição)

Location:
Lagoa da Conceição – Florianópolis, SC, Brazil

Work Hours:
Monday to Friday, 9:00 AM – 6:00 PM (1-hour lunch break)

Markets:
Brazil, United States, United Kingdom

Work Model:
100% presential

About Momo Lifestyle

Momo Lifestyle is a global direct-to-consumer brand focused on
smart, functional home products
designed to improve everyday life.

We operate across
Brazil, the US, and the UK
, selling through
Shopify, Amazon, and major marketplaces
. To date, we have sold
170,000+ units worldwide
, with thousands of verified customer reviews.

We are a
founder-led, execution-driven company
. No corporate bureaucracy. No startup hype theater. Just calm, focused people doing meaningful work and building something solid — with quality, intention, and long-term thinking.

The Role – Why This Position Exists

We are strengthening our
marketing leadership layer
.

This role exists to
own and execute
Momo Lifestyle's:

• Social media
• Content engine
• Influencer & UGC programs
• TikTok presence
• PR initiatives

…across all markets we operate in.

This is
not a support role
and
not a theory role
.

It's a
hands-on leadership position
with real ownership and visibility.

You will work
directly with the founders
and collaborate daily with:

• Designer
• Paid Ads Specialist
• Marketplaces Specialist
• Account Manager

Your mission:
to make Momo Lifestyle famous, turn content, creators, and brand presence into measurable business impact.

What You'll Own (Responsibilities)Social Media & Content (Global)

• Own strategy and execution for all social platforms
• Define content pillars per market (BR / US / UK)
• Plan, produce, publish, and optimize content consistently
• Work closely with the designer to maintain brand quality and coherence

Influencer & UGC Program

• Build and manage creator programs across all markets
• Prospect, onboard, brief, and manage influencers and UGC creators
• Track performance (reach, engagement, conversions, cost efficiency)
• Turn creators into a scalable acquisition and content engine

TikTok (High Priority)

• Own TikTok strategy end-to-end (formats, trends, hooks, creators)
• Coordinate organic content with TikTok Shop and paid efforts
• Test fast, learn fast, scale what works

PR & Brand Visibility

• Propose and execute digital-first PR initiatives
• Build relationships with creators, media, and partners when relevant
• Strengthen brand authority and awareness internationally

Cross-Team Alignment

• Ensure organic, paid, and marketplace messaging is aligned
• Act as the
  orchestrator
  , not a silo
• Keep communication clear and execution flowing

Structure & Scaling

• Organize workflows, calendars, and processes
• Prepare the ground to grow the marketing team when needed
• Leverage AI and online tools to multiply output without bloating headcount

Who This Role Is For

This role is ideal for someone who:

• Is
  very good at digital marketing
  , not just talking about it
• Is
  hands-on
  , proactive, and execution-driven
• Is comfortable managing
  multiple fronts at the same time
• Is outspoken, clear, and direct in communication
• Knows how to work closely with founders
• Wants responsibility and ownership — not corporate titles

This is
not
the right role if you:

• Need heavy structure or constant direction
• Prefer agency-only or consultant-style work
• Thrive and like
  corporate politics
  or
  startup hype
• Avoid execution and accountability

Required Qualifications

• Fluent
  spoken and written English
  (mandatory)
• Proven experience in Social media operations
• Proven experience in
  e-commerce
• Solid understanding of:
• Influencer & UGC marketing
• Digital marketing fundamentals
• Strong proficiency in
  Google Drive & Google Workspace
• Willingness to learn, adapt, and grow
• Ability to multitask without losing quality

Nice to Have (Differentials)

• Spanish language
• Experience with TikTok Shop
• Amazon listings and content
• Previous exposure to international brands
• Knowledge of e-commerce operations (orders, integrations)

Why Florianópolis – Lagoa da Conceição (Read Carefully)

This role is
100% presential
, and that's intentional.

Momo Lifestyle is based in
Lagoa da Conceição
, one of the most famous, cozy, and desirable areas of Florianópolis — an island known for nature, balance, and quality of life.

This job is perfect for someone who:

• Is tired of
  big-city chaos
  (São Paulo, heavy traffic, long commutes)
• Wants a calmer, healthier, more balanced lifestyle
• Still takes work and career
  very seriously
• Values focus, emotional stability, and meaningful contribution

We are aware that:

• Traffic and distance can be a challenge, even from nearby cities

If you see this as a
feature, not a drawback, you are the right person

How We Work – Company Culture

• Founder-led & hands-on
• Execution over buzzwords
• Ownership and accountability
• Lean, smart, resourceful
• Quality over unnecessary speed
• Customer-first mindset
• Growth-oriented, not ego-driven
• Calm, emotionally stable, proud team

People here are good at what they do — and don't need noise to prove it.

Compensation & Benefits

Hiring Model

• CLT (preferred)
• PJ can be discussed for senior profiles

Salary

• Competitive and flexible, aligned with experience and market reality

Benefits

• R$ 650 VA (food allowance) – no payroll discount
• VT (transportation allowance) – no payroll discount
• Full CLT benefits
• Free daily breakfast at the office
• Free coffee and tea
• Monthly team lunch sponsored by the company
• 40% discount on Momo products
• Flexible dress code
• 1-hour flexibility for arrival/departure (except Fridays)
• Direct work with international founders
• Access to online and AI tools
• Free Momo t-shirts

Final Note

This is a
high-impact role
for someone who wants:

• Real ownership
• International exposure
• Strong execution
• A brand with proven traction
• A calm, high-quality life outside of work

If that resonates, we want to meet you. How?

Send your LinkedIn profile + a short message explaining
why this role and this location make sense for you
.