Instagram Viral Content Copywriter

Are you the type of person who loves to scroll Instagram... and instantly spots the next big trend from viral posts that are blowing up right now? 

Do you LOVE Instagram, and already spend hours scrolling on a daily basis? 

Do you quickly dissect what made a post go viral and what prevented another one from doing so?

If so, keep reading—because this is not your typical  "Instagram growth / plain copywriting" role.

We're looking for someone obsessed with Instagram—someone who already spends hours a day immersed in the platform, studying content across every niche imaginable: fitness, self-development, business, faith, relationships, comedy, faceless reels, and more.

The #1 thing we care about is spotting HYPER viral content—anything that hits at least a 10:1 view-to-follower ratio (ex: A reel with 1M views on a 100K follower account)—and breaking down exactly what made it pop.

Your job is to then translate those insights into clear hooks, concepts, and basic scripts that Richard can use to create similar content for his personal brand.

We're looking for a trend analyser with copywriting experience.

What You'll Be Doing

1. Viral Trend Research

• Spend your days researching Instagram to uncover emerging viral trends across all niches imaginable (fitness, business, motivation, theme pages, personal brands, guys pages, girl pages, religion/faith pages, meme pages, and dozens of other niches not mentioned here)
• Track and analyze at least 100+ posts per day.
• Identify commonalities between the highest-performing content: hooks, pacing, visuals, style, tone, etc.
• Organize findings and document key insights clearly for fast execution.
• Prioritize content that gets at least a 10:1 view-to-follower ratio.

2. Copywriting & Application

• Take the top viral trends and apply them to Richard's personal brand (Christian entrepreneur, business content).
• Write basic scripts, video outlines, and hook ideas.
• Break down your ideas in a simple, repeatable format Richard can film directly from.
• Collaborate with our internal content team to make sure your ideas align with the brand voice and goals.

Requirements

What We're Looking For

• You love Instagram. You're already on it hours a day, not because you have to—but because you want to.
• You instinctively know what's going viral, and more importantly, why.
• You're obsessed with reverse-engineering the psychology behind attention-grabbing content.
• You're comfortable documenting trends fast and creating actionable scripts or breakdowns for a creator to film.
• BIG Bonus (but not required): You've worked with viral brands, influencers and understand how to reverse-engineer for engagement + inbound leads.

Loads Of Bonus Points If… (But not required)

• You've wrote copy for other personal brands or influencers
• Or even did viral research for them in the past

Benefits

Why Join Us?

• Work with a Fast-Growing, Mission-Driven Brand: We're scaling fast and helping people build real online businesses and reshape how modern education works.
• Creative Ownership: Your ideas matter. You'll have full autonomy to experiment, ideate, and lead the viral content research strategy.
• Stay Ahead of the Curve: You'll be on the pulse of what's hot on Instagram before it becomes mainstream.
• Remote & Flexible: Work from anywhere in the world, on your own schedule.
• Growth Opportunities: Growth to leadership positions, such as Marketing Team Lead, Marketing Director are very much possible as you grow with the team.

Compensation

• This is negotiable, and will depend on your prior experience.
  Ranges from $1.5K – $5K/month, depending on experience and execution.
• Open to performance-based bonuses or higher tiers for director-level thinkers (We've had entry-level copywriters, all the way to director level at $20K per month).

If you've reached the bottom of this, it means you're interested in this position. Check out the steps following this and complete them thoroughly to apply