Merchant Growth

Há 15 horas

São Paulo, São Paulo, Brasil Meituan Tempo inteiro

About Us
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage. Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year. Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities. In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40-day span. This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.

What You'll Do

  • Merchant Marketing Strategy Development:Design executable merchant-side marketing activity strategies aligned with overall platform business goals, focusing on key metrics such as user conversion, growth, and merchant revenue. 2.Pricing Competitiveness and Discount Strategy Design:Formulate pricing and subsidy strategies by comprehensively evaluating key pricing factors. The objective is to enhance consumers' perceived price competitiveness while ensuring merchants' sustainable and healthy profit margins. 3.Data-Driven Strategy Optimization:Conduct in-depth analysis by integrating user behavior data, merchant operational data, and campaign performance metrics. Regularly assess strategy effectiveness and drive continuous optimization and adjustments. 4.Cross-functional Collaboration and Project Management:Work closely with Product, Sales Operations, and other cross-functional teams to ensure effective execution of strategies at all stages, delivering full-cycle management from strategy design to implementation. 5.Market Opportunity Insights:Monitor industry trends and market dynamics. Analyze competitors' pricing and marketing strategies to identify business risks and opportunities, and proactively adjust strategic directions as needed.

What We Need From You

  • Bachelor's degree or above in Marketing, Economics, or related fields. Minimum 3 years of experience in product operations, strategy, or related roles in the internet, e-commerce, or O2O industries. 2.Strong logical thinking, strategic modeling, and data analysis skills. Able to independently develop strategy proposals and conduct performance evaluations. 3.Proficient in data analysis tools such as SQL. Experience with visualization tools like Power BI is preferred. 4.Excellent cross-functional communication and project management skills, with proven experience in cross-team collaboration.

What Makes This Role Exciting

  • Startup team, full of opportunities to participate in core projects for rapid growth. 2.Being able to experience different countries, languages, and cultures.

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