SEO Manager

O que você fará:

Avalara is looking for a Senior SEO Manager to lead SEO strategy of , our most visible and business-critical digital asset.

As part of the Digital Experience team in Marketing, you will define and execute a cohesive, data-driven SEO strategy that directly supports Avalara's growth goals across global markets. The focus of this role is leveraging as a strategic platform - growing and optimizing for customer acquisition through SEO best practices while managing the changing SEO landscape to best position Avalara.

You will be the strategic owner Avalara's SEO Strategy, working with our Growth Marketing teams, Website Engineering teams, Content Strategists, and Information Architect to align SEO efforts to broader business goals, ensuring we maximize opportunities to reach qualified prospects worldwide.

You will work remotely from Brazil and report to our Digital Business Strategy Sr. Manager who is based in the US.

Quais serão as suas responsabilidades:

• You will build the SEO backlog, addressing, internal linking, Core Web Vitals, AI-driven optimizations, and optimizing for a worldwide multisite structure.
• You will lead comprehensive keyword and intent analysis, translating insights into relevant content briefs for the content team.
• You will analyze key performance indicators (KPIs) including traffic, rankings, conversions, and share of voice using GA4, Google Search Console, Looker.
• Deploy and refine AI tools and workflows aimed at optimizing Avalara's presence in SERP features, ChatGPT, Perplexity, Gemini, Google AI Mode, and conversational search platforms.
• Collaborate and Partner with other teams, including content marketing, analytics, engineering, Technical SEO PM, and external agency partners.
• You will work with teams handling AI-generated content and external reputation management to enhance visibility.
• Lead programs to produce engaging, SEO-driven content.
• Coordinate with marketing, design, and product teams to launch impactful content assets that boost SEO and AI platform visibility.
• Stay current with SEO trends, algorithm updates, and best practices, translating industry developments into relevant strategies.

O que precisa possuir para ser bem sucedido:

• 3+ years of proven SEO experience within technology or B2B.
• Proficiency in SEO tools and analytics platforms (GA4, Google Search Console, Looker, SEMrush, Ahrefs, and Adobe Analytics).
• Experience with on-page SEO, off-page SEO, technical SEO, and AOIs strategies
• Experience collaborating across multiple teams and disciplines.
• You have experience translating data into recommendations.

A Avalara é uma empresa AI-first:

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You'll bring experience using AI and AI-related technologies, ready to thrive here.
• You'll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You'll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Como cuidaremos de você:

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

O que você precisa saber sobre Avalara:

We're defining the relationship between tax and tech.

We've already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we're not slowing down until we've achieved our mission - to be part of every transaction in the world.

We're bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. We've been different from day one. Join us, and your career will be too.

We're An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don't want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.