Sales Excellence Analyst

Performs as part of a team responsible for enabling the company's CRM goals and driving customer engagement through the utilization of Salesforce Marketing Cloud, analytics, and technical skills.

• Performs data analytics across all marketing campaigns and channels to identify opportunities, audience trends, and key insights to drive better business decisions and engagement.

• Leads discussions with internal leaders and managers to understand campaign objectives then utilizes platform expertise and data-driven analytics to provide them the needed visibility and strategic recommendations.

• Delivers ongoing campaign performance analysis and reporting for all marketing initiatives with managers and maintains the accuracy of the underlying data.

• Designs and delivers automated marketing performance reporting and dashboards to Marketing Leaders and their teams to increase visibility and track key performance indicators/metrics.

• Assists in the creation and optimization of campaign assets, including landing pages, email communications, and general messaging, applying a data-driven approach to improve conversion and effectiveness.

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Sales Excellence Analyst
 

As part of the CRM team, you will be responsible for enabling the company's CRM goals and driving customer engagement. This role requires a blend of technical skills within Salesforce Marketing Cloud, strong analytical capabilities, and a collaborative spirit to support our campaign objectives.
 

What you'll do

• Perform data analytics across all marketing campaigns and channels to identify opportunities, audience trends, and key insights to drive better business decisions and engagement.
   

• Lead discussions with marketing leaders and managers to understand campaign objectives, then utilize platform expertise and data-driven analytics to provide them with the needed visibility and strategic recommendations.
   

• Lead the end-to-end technical build, segmentation, testing, and execution of multi-channel marketing campaigns within Salesforce Marketing Cloud for various customer and prospect audiences.
   

• Deliver ongoing campaign performance analysis and reporting for all marketing initiatives with managers and maintain the accuracy of the underlying data.
   

• Design and deliver automated marketing performance reporting and dashboards to Marketing Leaders and their teams to increase visibility and track key performance indicators/metrics.
   

• Assist in the creation and optimization of campaign assets, including landing pages, email communications, and general messaging, applying a data-driven approach to improve conversion and effectiveness.

What experience you need

• 4+ years of hands-on experience building, testing, and executing campaigns in Salesforce Marketing Cloud.

• 4+ years of experience in marketing analytics, with proven ability to create dashboards and reports to track campaign performance.

• Demonstrated experience with audience segmentation and data management within a marketing automation platform.

• Proficiency in HTML and CSS for building and optimizing emails and landing pages.

• Strong analytical skills and the ability to translate data into actionable insights and recommendations.

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.

What could set you apart

• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant).

• Deep experience with Journey Builder, Automation Studio, and AMPScript.

• Proficiency with SQL for complex data segmentation and analysis.

• Experience with A/B testing methodologies and campaign optimization strategies.

• Familiarity with data visualization tools like Tableau or Datorama (Marketing Cloud Intelligence).

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