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Sales Excellence Analyst

1 dia atrás

BRABarueri, Brasil Equifax Tempo inteiro

Performs as part of a team responsible for enabling the company's CRM goals and driving customer engagement through the utilization of Salesforce Marketing Cloud, analytics, and technical skills.


• Performs data analytics across all marketing campaigns and channels to identify opportunities, audience trends, and key insights to drive better business decisions and engagement.


• Leads discussions with internal leaders and managers to understand campaign objectives then utilizes platform expertise and data-driven analytics to provide them the needed visibility and strategic recommendations.


• Delivers ongoing campaign performance analysis and reporting for all marketing initiatives with managers and maintains the accuracy of the underlying data.


• Designs and delivers automated marketing performance reporting and dashboards to Marketing Leaders and their teams to increase visibility and track key performance indicators/metrics.


• Assists in the creation and optimization of campaign assets, including landing pages, email communications, and general messaging, applying a data-driven approach to improve conversion and effectiveness.

—

Sales Excellence Analyst
 

As part of the CRM team, you will be responsible for enabling the company's CRM goals and driving customer engagement. This role requires a blend of technical skills within Salesforce Marketing Cloud, strong analytical capabilities, and a collaborative spirit to support our campaign objectives.
 

What you'll do

  • Perform data analytics across all marketing campaigns and channels to identify opportunities, audience trends, and key insights to drive better business decisions and engagement.
     

  • Lead discussions with marketing leaders and managers to understand campaign objectives, then utilize platform expertise and data-driven analytics to provide them with the needed visibility and strategic recommendations.
     

  • Lead the end-to-end technical build, segmentation, testing, and execution of multi-channel marketing campaigns within Salesforce Marketing Cloud for various customer and prospect audiences.
     

  • Deliver ongoing campaign performance analysis and reporting for all marketing initiatives with managers and maintain the accuracy of the underlying data.
     

  • Design and deliver automated marketing performance reporting and dashboards to Marketing Leaders and their teams to increase visibility and track key performance indicators/metrics.
     

  • Assist in the creation and optimization of campaign assets, including landing pages, email communications, and general messaging, applying a data-driven approach to improve conversion and effectiveness.

What experience you need

  • 4+ years of hands-on experience building, testing, and executing campaigns in Salesforce Marketing Cloud.

  • 4+ years of experience in marketing analytics, with proven ability to create dashboards and reports to track campaign performance.

  • Demonstrated experience with audience segmentation and data management within a marketing automation platform.

  • Proficiency in HTML and CSS for building and optimizing emails and landing pages.

  • Strong analytical skills and the ability to translate data into actionable insights and recommendations.

  • Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.

What could set you apart

  • Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant).

  • Deep experience with Journey Builder, Automation Studio, and AMPScript.

  • Proficiency with SQL for complex data segmentation and analysis.

  • Experience with A/B testing methodologies and campaign optimization strategies.

  • Familiarity with data visualization tools like Tableau or Datorama (Marketing Cloud Intelligence).

Primary Location:

BRA-Barueri

Function:

Function - Sales Support

Schedule:

Full time