Senior Product Marketing Specialist

Sigga is a global leader in Enterprise Asset Management (EAM) solutions. Our mission is to empower asset-intensive businesses—in sectors like manufacturing, oil & gas, mining, utilities, food & beverage, chemicals, and many others—to achieve their digital transformation.

We do this by connecting frontline maintenance workers, operations teams, EHS (Environmental, Health, and Safety) roles, and maintenance planners & schedulers directly to SAP with a powerful, mobile, no-code platform. Our solutions (like EAM Empower and Planning & Scheduling) replace paper, eliminate inefficiencies, and give teams the data they need to boost productivity, increase asset uptime, and drive real-world profitability. As we scale our impact, we're looking for a dynamic leader to drive our growth engine.

Hybrid position based in Belo Horizonte. If you are open to relocating, we offer full relocation assistance.

Sigga Technologies is seeking a Senior Product Marketing Manager based in Brazil to lead product launches, customer communication, competitive intelligence, sales enablement, and product-led content creation across our SAP-centric Enterprise Asset Management (EAM) solutions. This role is essential for bridging product innovation with market success, ensuring our solutions resonate with customers and drive adoption.

• Lead Product Launches: Plan and execute full product launch strategies for new features and releases, including internal and external communication plans.
• Customer Communications: Create and deliver assets such as release notes, email updates, in-app messaging, and product announcements to keep customers informed and engaged.
• Product-Led Content: Develop high-impact content including case studies, solution briefs, whitepapers, demo scripts, technical one-pagers, and short videos.
• Win-Loss Analysis: Conduct structured analyses and report actionable insights to Sales, Growth, and Product teams to refine strategies.
• Competitive Intelligence: Build and maintain intelligence on top SAP/EAM competitors to inform positioning and differentiation.
• Sales Enablement: Own and update the Sales Enablement Kit, including pitch decks, demo flows, objection handling, and competitive battlecards.
• Persona Development: Create and refine persona maps for Maintenance, Reliability, Operations, IT, and SAP stakeholders.
• Cross-Functional Collaboration: Work closely with the Director of Growth on messaging alignment, differentiation, and GTM campaigns; partner with Product and Engineering for accurate functionality and roadmap representation.
• Event Support: Contribute to event strategy with product messaging, demo narratives, and customer proof points.
• AI Utilization: Leverage AI tools daily for research, content acceleration, customer insights, and analysis to enhance productivity.

• 5–8 years of Product Marketing experience in B2B SaaS or enterprise software.
• A structured storyteller who simplifies complex concepts for technical and business audiences.
• Proven experience executing product launches with clear internal and external communication plans.
• Hands-on experience developing release notes, customer updates, and messaging frameworks.
• Demonstrated experience conducting win–loss analysis and delivering actionable insights.
• AI-native: able to show use cases of AI tools for writing, research, synthesis, and content production.
• Fluent communicator, highly organized, detail-oriented, and collaborative.
• Strong understanding of SAP, maintenance, reliability, or industrial operations.
• Experience working with global companies, with a strong understanding of and hands-on experience in the US and EMEA markets

• Product Storytelling & Messaging
• Launch Planning & GTM Execution
• Customer Communication Excellence
• Competitive Intelligence & Win–Loss Analysis
• AI-Driven Productivity
• Sales Enablement & Demo Architecture
• Cross-Functional Collaboration
• Structured Writing & Content Development

• Make an Impact: We are a growing company in a massive, underserved market. You won't be a small cog in a big machine. Your work will directly impact our growth and success.
• Solve Real Problems: Our software helps keep the world's most essential industries running—from making food to producing energy.
• Great Culture: We are a global, collaborative team that values curiosity, integrity, and putting customers first.
• Solid Growth Path: This role offers clear opportunities for professional advancement and leadership development as the company continues to expand rapidly.

Sigga Technologies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Quem somos nós?

A Sigga é líder de mercado e fornecedora global de aplicativos de software que transformam as operações de manutenção em empresas com uso intensivo de ativos que executam SAP. Nossas ferramentas móveis de manutenção e planejamento e programação ajudam as empresas a remover ineficiências de manutenção, otimizar o planejamento e a programação da manutenção e se adaptar rapidamente às mudanças nas necessidades de negócios ao longo do tempo e em vários locais.

Nossas Soluções

Os aplicativos Sigga são flexíveis, modernos e conectados digitalmente para acelerar a transformação digital. Fornecemos soluções de manutenção para empresas globais com SAP há mais tempo do que qualquer outro fornecedor de software.

Os líderes de mercado reconhecem o tempo, a economia de custos e as melhorias operacionais geradas quando os funcionários de manutenção recebem acesso em tempo real ao EAM de origem. As principais empresas recorreram à Sigga por nossa liderança tecnológica, experiência SAP e parceria colaborativa para impulsionar a transformação da manutenção em seus locais globais.

Nossa Missão

Nossa missão é capacitar empresas com uso intensivo de ativos para alcançar sua transformação digital EAM. A Sigga começou como uma empresa de serviços profissionais e usou o conhecimento do setor adquirido para desenvolver software moderno e líder de mercado e experiências móveis para otimizar o trabalho com SAP.