Digital Media Planner/Buyer

Digital Media Planner/Buyer - Remote, Latin AmericaBluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.We are looking for someone with a strong media and advertising foundation; well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies.Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible.We're seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time.Media Planning & StrategyDevelop comprehensive media plans aligned with client goals and target audiences.Conduct in-depth research and analysis to identify optimal media channels and strategies.Determine budget allocation across channels based on performance and objectives.Stay abreast of emerging digital media trends, technologies, and AI integrations.Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.Campaign Execution & ManagementOversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).Manage relationships with external vendors responsible for day-to-day campaign management.Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.Analyze campaign performance data to identify areas for optimization and improvement.Generate regular reports on campaign performance and insights.Budget ManagementManage and allocate media budgets effectively across channels to maximize campaign performance.Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.Identify opportunities for cost-saving without compromising campaign effectiveness.Skills & Qualifications3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).Proven track record of managing performance marketing campaigns with a focus on results.Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).Exceptional analytical and problem-solving skills.Excellent communication and interpersonal skills.Self-motivated, detail-oriented, and able to work independently and as part of a team.Proficiency with media buying and planning tools.Company BenefitsCompetitive salary and bonuses, including performance-based salary increases.Generous paid-time-off policyFlexible working hoursWork remotelyContinuing education, training, conferencesCompany-sponsored coursework, exams, and certificationsBeing a consultant in our team is a fun, challenging, and rewarding career choice.Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.We are an equal opportunities employer and welcome applications from all qualified candidates.#J-18808-Ljbffr