Content Strategist

Company DescriptionForkast is a prediction market platform for sports and gaming fandom. The platform allows users to participate in predictions on trending topics related to gaming, livestreamers, sports, and financial markets.Job OverviewForkast is seeking a Content & Trends Strategist to help us transform the latest cultural moments, streaming events, and gaming conversations into engaging prediction market opportunities. This role blends trend-spotting, creator partnerships, and AI-powered content production, enabling you to craft timely and compelling campaigns that drive excitement around our platform.You'll be responsible for monitoring trending news and online conversations, rapidly turning those into prediction market questions, and producing content that sparks participation from creators and their communities.Key ResponsibilitiesContinually monitor trending topics across streaming platforms, esports, gaming communities, and broader social media culture, identifying opportunities for new prediction markets.Use AI tools (text, image, and video generation) to independently produce memes, short-form content, and social campaigns.Translate trending cultural moments into shareable narrative hooks that tie directly into new Forkast markets.Build relationships with streamers, gaming creators, and social influencers to expand Forkast's visibility and showcase our prediction markets to new audiences.Launch lightweight campaigns around major streaming events, gaming tournaments, influencer milestones, and breaking internet news.Track content and campaign performance with analytics tools; optimize for virality, creator engagement, and market activity.Stay current on AI, content automation, and social media tools to continually improve speed and efficiency of marketing execution.What We're Looking For3+ years of experience in content strategy, influencer marketing, or social media management, ideally tied to gaming, streaming, or internet culture.Proven track record of spotting viral trends quickly and translating them into highly engaging content.Strong proficiency with AI-powered content creation tools (e.g. Mid Journey, VEO, Nano Banana, Runway, Eleven Labs, Chat GPT, etc.).Deep understanding of internet subcultures, meme formats, and audience dynamics across Tik Tok, Twitch, Twitter/X, You Tube, and emerging platforms.Excellent written and verbal communication with the ability to craft both short-form and long-form narrative content.Comfortable negotiating and managing creator partnerships.Familiarity with crypto, betting, or prediction markets is highly preferred.Independent, experimental, and capable of operating in a fast-paced startup environment.