Marketing Specialist

Há 20 horas

Ituiutaba, Brasil Shein Tempo inteiro

DescriptionJob ResponsibilitiesDevelop and manage the strategic content calendar for each channel, balancing brand and performance objectives.Oversee native content for various platforms (Reels, Shorts, TikTok, X, Threads, Stories, Feed), ensuring appropriate language and format adaptation.Produce and lead organic content initiatives during activations, behind-the-scenes, events, and external recordings.Perform basic video editing including short cuts, music tracks, and text overlays when required.Ensure translation, localization, and adaptation of materials from HQ, maintaining consistency with the Brazilian audience.Create creative briefs for designers, creators, and photographers based on communication and product goals.Monitor trends and opportunities for real-time marketing.Generate weekly and monthly management reports with KPI analysis and actionable insights.Collaborate directly with Branding, Merchandising, and Key Opinion Leaders (KOL) teams.Job RequirementsEducational Background: Bachelor's degree in Marketing, Communications, Public Relations or related field.Excellent written communication in Portuguese and English.Strong understanding of social media KPIs and metrics (engagement, CTR, ER, watch time, reach, growth, and retention).Basic knowledge of paid media and content boosting.Analytical skills to translate data into actionable plans.Creativity, cultural awareness, and mastery of digital trends.Solid experience with social networks in fashion, e-commerce, or lifestyle sectors.Proficiency with tools such as TikTok Analytics, Meta Insights, YouTube Studio, and social listening platforms.

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