Senior Business Analyst, Gtm

TO BE CONSIDERED FOR THIS ROLE, PLEASE SUBMIT AN UPDATED RESUME TRANSLATED TO ENGLISHWhy Housecall Pro?Help us build solutions that build better lives.At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America's 100 million homes.We're all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together.Leadership is as focused on growing team members' careers as they expect their teams to be on creating solutions for Pros.WHAT'S IN IT FOR YOU?Remote environment: totally built to make you feel that we are all together in one space without leaving your home officeSelf Managed PTO: Beach?Mountains?Camping?Discovering new experiences?You are free to take time out as you needFlexible work hours: We believe that you can reach your professional and personal goals working with us and encourage you to have a work life balance A culture built on innovation that values big ideas: We are always open to new ideas that will improve the life of our Pros MacBook (or PC if you prefer) + Setup Fee ($500): What is remote work without the right tools?Here at HCP, you can choose your computer and set up your home officeWe know what you are thinking...WHAT IS THE ROLE AND WHAT WOULD YOU BE DOING?As a Senior Business Analyst, Go-To-Market, you turn data into strategic insight that accelerates growth across the full GTM engine.You partner cross-functionally with Sales, Marketing, and Leadership to optimize funnel efficiency, improve campaign performance, and maximize customer lifetime value.You instrument, measure, and analyze performance across awareness, acquisition, conversion, and retention to enable high-impact decisions that drive the business forward.You connect data across systems to build a unified view of pipeline health and revenue performance.You not only analyze data but also build frameworks that support repeatable, scalable decision-making across the GTM organization.You influence strategy by surfacing insights that shape targeting, budget allocation, engagement strategies, and operational priorities.As a senior member of the analytics team, you also mentor junior analysts and elevate the team's overall analytical rigor.Our goal is to make every marketing dollar and every sales interaction smarter.By embedding insight into the core of our GTM motion, you help our Pros succeed and drive sustainable growth for the company.Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros).Our success is their success.In your day to day, you will: Develop deep expertise in our GTM systems, data pipelines, and performance drivers across marketing, sales, and retention funnelsPartner with GTM and executive stakeholders to identify key questions that unlock growth, efficiency, and profitabilityBuild dashboards, models, and frameworks that monitor funnel health and forecast performanceConduct diagnostic and trend analyses to identify bottlenecks, conversion levers, and opportunities for optimizationTranslate complex data into clear stories and strategic recommendations that inform leadership decisionsSupport forecasting, attribution, and cohort analyses that connect GTM performance to financial outcomesMentor junior analysts on analytical best practices, business framing, and communication clarityContribute to the evolution of a unified GTM analytics framework that aligns Sales, Marketing, and Customer Success around shared metrics and decision logicWe think this role is for you if have...Bachelor's or Master degree, preferably in a quantitative discipline; or equivalent work experience3+ years experience with a BI tool (i.e. Tableau, Power BI or Looker (Tableau preferred))Proven success sourcing business questions from key internal stakeholders, refining, and answering comprehensively with data and analyticsDeep understanding of SQL and transforming raw data into usable datasets for analytical purposesWhat will help you succeed???Former experience in management consulting, business operations, financial modeling, or product/marketing analyticsPrior experience at a SaaS start-upExperience working in a matrixed environment, supporting analysis and reporting for business stakeholdersExperience providing compelling data storytelling, unlocking actionable insightsAbility to drive analysis, with a constant eye toward business objectivesCurious, innovative mindset with a focus on solving problemsStrong cross-functional collaboratorMotivated by accuracy and attention to detail Let's talk numbers Our compensation range for this role is $5,*****,000 USD per month Housecall Pro is a fintech company founded in ****.We built a SaaS platform that helps Home Service Professionals operate their businesses.We created the application for plumbers, electricians, and other Pros in the home improvement/trades industries.Housecall Pro is a simple, cloud-based field service management software platform aimed at helping companies keep track of jobs, monitor technician activity, and produce invoices easily.Our core product helps our clients with scheduling, dispatching, job management, invoicing, payment processing, marketing, and more.They used to struggle with the ton of paperwork after their hours.Now they can save time, and manage their business in one app.We support more than 27,000 businesses and have over 1,300 ambitious, mission-driven employees in San Diego, Denver, and all over the world (including 200+ talented and innovative Engineers).#LI-Remote