Art Director

Job Description:As a Creative Strategist, you will be responsible for driving the development of creative strategies that drive conversions and meet business goals.You will work closely with cross-functional teams to ensure seamless execution and delivery of high-quality creative assets.Your primary focus will be on building and briefing angles, scripting iterations, managing sprints, reviewing edits, and ensuring we ship ******* ads per week.You must have lived and breathed direct response advertising and VSL-style creative—knowing the beats, pacing, proof, and psychology that drive conversions.This is a hands-on IC role with pod-level ownership (no formal people management).Focus split: ~60% Strategy/Briefing, ~40% Creative Ops/QA/DeliveryKey Responsibilities:Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.Generate net-new DR angles from learnings, competitor swipes, and cultural trends.Outline 2–3 minute VSL-style ads (problem, agitation, solution, proof, CTA) and collaborate with copy on scripting.Write iteration briefs (hook swaps, lead/body edits, CTA tests, packaging, captions) with clear hypotheses.Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.Lead reviews to ensure DR structure, pacing, and storytelling are dialed in.Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.Owning weekly sprints: intake ? brief ? production ? QA ? launch ? iteration.Plan and ship ******* ads weekly (mix of new and iterations).Traffic assets correctly: naming, specs (9:16 / 4:5 / 1:1), captions, UTMs.QA assets for typos, compliance, pacing, audio, and render quality.Review editor work with time-stamped, DR-specific notes (cut logic, proof beats, motion/graphics, sound).Maintain a clean, searchable DAM with version control.Coordinate with Media/Growth to ensure launches hit deadlines.Use light automation/AI for cut-downs, resizing, and captions.Track throughput and ensure weekly volume targets are met without errors.Manage creator usage rights and content expirations.Requirements:The ideal candidate will have 3+ years in direct response creative strategy, ideally in high-spend environments.A strong track record of shipping ******* ads weekly across VSLs, short-form, and UGC is required.Required skills and qualifications include:Direct Response Strategy / Briefing / AnalysisStrong understanding of direct response advertising and VSL-style creativeExperience with creative operations and deliveryExcellent communication and project management skillsAbility to work independently and as part of a teamBenefits:This is a hands-on IC role with pod-level ownership (no formal people management).The focus split is ~60% Strategy/Briefing, ~40% Creative Ops/QA/Delivery.You will have the opportunity to work closely with cross-functional teams to ensure seamless execution and delivery of high-quality creative assets.You will also have access to cutting-edge technology and tools to help you succeed in your role.Additionally, you will have the opportunity to grow and develop your skills through ongoing training and professional development opportunities.Others:We are committed to fostering an inclusive and diverse workplace culture.We welcome applications from candidates who share our values and are passionate about making a positive impact.If you are looking for a challenging and rewarding role where you can make a real difference, please submit your application today.