Marketing Manager

MARKETING MANAGER – EMAIL & SOCIAL MEDIA
Job Title: Marketing Manager Location: Brazil Employment Type: Full-Time Shift: 10 AM – 7 PM ---
ABOUT US:
Pride Global is a minority-owned integrated human capital solutions firm with a robust staffing ecosystem and global presence. We specialize in delivering top-tier services across the recruitment lifecycle and offer innovative solutions that drive results.
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JOB SUMMARY:
We're seeking a creative, results-driven Marketing Manager to lead our email marketing and social media efforts. This mid-level role is perfect for someone who's hands-on, data-savvy, and passionate about storytelling through digital content.
You'll be responsible for planning, executing, and optimizing campaigns that increase customer engagement, boost brand awareness, and drive conversions across multiple channels.
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KEY RESPONSIBILITIES:
Email Marketing
· Plan and execute targeted campaigns for promotions, newsletters, and lifecycle flows
· Manage segmentation, A/B testing, deliverability, and performance optimization
· Maintain the email marketing calendar in collaboration with content and product teams
· Track and analyze metrics (open rates, CTRs, conversions, list growth) to refine strategies
Social Media Management
· Plan, create, and schedule content across Instagram, LinkedIn, Facebook, and emerging platforms
· Grow and engage our community with relevant, timely, and creative content
· Partner with the creative team to produce high-quality assets (images, videos, copy)
· Monitor and respond to comments, DMs, and community feedback
· Track key metrics (reach, engagement rate, follower growth, traffic, conversions)
Analytics & Reporting
· Report regularly on campaign performance and provide actionable insights
· Use tools like Google Analytics, HubSpot, Meta Business Suite, and email platform dashboards
· Make data-informed recommendations to improve future campaigns
Collaboration & Strategy
· Work cross-functionally with design, product, and sales teams
· Support integrated marketing campaigns, product launches, and promotional events
· Stay current with platform updates, email regulations, and content trends.
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REQUIREMENTS:
· 3–6 years of experience in digital marketing, with a strong focus on email and social media
· Proven ability to manage end-to-end email campaigns and social content calendars
· Excellent copywriting and editing skills
· Experience with tools like Klaviyo, Mailchimp, or HubSpot; and social scheduling platforms like Later, Sprout, or Buffer
· Strong analytical mindset with a track record of optimizing content for ROI
· Bonus: Familiarity with Canva, Photoshop, or basic video editing tools.
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Why Join Us?
· Be part of a fast-growing, collaborative team with room for advancement
· Enjoy creative freedom and a supportive, dynamic work culture
· Benefit from a flexible work environment that values innovation and initiative