B2B Growth Marketing Manager

Há 5 dias

Porto Alegre, Brasil Bluelight Tempo inteiro

B2B Growth Marketing Manager (Paid Media & HubSpot) – BluelightBluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.We are expanding across the United States and Central/South America and are seeking a growth-focused B2B marketer with expertise in paid media and HubSpot to drive qualified leads for our nearshore staffing solutions.About the RoleWe are looking for a growth-focused B2B marketer with a strong foundation in paid media and marketing automation.You will be responsible for driving qualified leads to our nearshore staffing solutions using a mix of paid strategies and sophisticated HubSpot automation.Key ResponsibilitiesB2B Media Planning & StrategyHubSpot ownership – build workflows, lead scoring models, attribution reports connecting ad spend to closed client deals.Strategic Planning – develop B2B media plans targeting decision-makers at startups and enterprise companies.Market Research – analyze audience habits of technical leaders and identify best channels.Innovation – keep abreast of emerging B2B trends, AI in marketing, and new channels.Sales Enablement – advise New Business and Account teams on budget & strategy.Campaign Execution & Management – oversee paid media campaigns on LinkedIn Ads (ABM) and Google Ads (high-intent search).Vendor Management – maintain relationships with external vendors or agencies.Full-Funnel Analytics – track MQLs, SQLs, Cost Per Discovery Call, Pipeline Velocity.Optimization – refine audience segments to improve lead quality.Budget & ROI Management – manage media budgets, forecast pacing, identify cost-saving opportunities.Skills & Qualifications4+ years of B2B performance marketing or media buying; experience in staffing, recruiting, or SaaS a plus.HubSpot proficiency – deep experience with Marketing Hub, workflows, landing pages, list segmentation, and CRM integration; HubSpot certifications highly preferred.Paid media expertise – strong experience on LinkedIn Campaign Manager and Google Ads.Analytical mindset – proficiency with Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag.Strong communication – ability to explain complex data to non-marketing stakeholders.Self-motivated – able to work independently in a remote environment while collaborating closely with the team.Company BenefitsCompetitive salary and performance-based bonuses.Generous paid-time-off policy.Flexible working hours.Remote work.Continuing education, training, conferences.Company-sponsored coursework, exams, and certifications.Working with Bluelight is a fun, challenging, and rewarding career choice.Your contributions directly impact our clients' businesses.If you're eager to join a rapidly growing consultancy, we encourage you to apply.Additional InformationSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: Marketing and SalesIndustry: Software Development#J-*****-Ljbffr

  • B2B Growth Marketing Manager

    Há 6 dias

    Porto Alegre, Brasil Bluelight Tempo inteiro

    B2B Growth Marketing Manager (Paid Media & HubSpot) – Bluelight Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. We are expanding across the United States and Central/South America and are seeking a growth‑focused B2B marketer with expertise in paid media and HubSpot to...

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