B2B Growth Marketing Manager

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.We are looking for a skilled individual to join our rapidly growing team at Bluelight.This position is ideal for someone who thrives in a fast-paced, dynamic environment where everyone's opinions and efforts are valued and appreciated.You will have the opportunity to contribute to challenging and meaningful projects, developing high-quality applications that stand out in the market.We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development.If you are passionate about software development and eager to be part of a growing software consultancy, we invite you to apply and join us on this exciting journey.Key ResponsibilitiesB2B Media Planning & Strategy: Develop comprehensive B2B media plans that target decision-makers at startups and enterprise companies who need to scale their engineering teams.HubSpot Ownership: Serve as the internal subject matter expert for HubSpot.Build workflows, lead scoring models, and attribution reports that connect ad spend to closed client deals.Market Research: Conduct deep analysis to identify where our target audience (technical leaders) consumes content and how best to reach them.Innovation: Stay abreast of emerging B2B trends, AI integrations in marketing, and new channels for reaching technical talent buyers.Sales Enablement: Advise the New Business and Account teams on recommended budgets and strategies to support their pipeline goals.Campaign Execution & Management:Multi-Channel Execution: Oversee the execution of paid media campaigns with a heavy focus on LinkedIn Ads (Account-Based Marketing) and Google Ads (High-intent search).Vendor Management: Manage relationships with external vendors or agencies to ensure day-to-day execution aligns with our strategic vision.Full-Funnel Analytics: Track B2B KPIs beyond just "clicks" — focusing on MQLs, SQLs, Cost Per Discovery Call, and Pipeline Velocity.Optimization: Analyze campaign data to identify areas for improvement, such as refining audience segments (e.g., targeting specific tech stacks like React or Python users) to improve lead quality.Budget & ROI Management:Budget Pacing: Manage and allocate media budgets effectively across channels to maximize Client Acquisition Cost (CAC) efficiency.Forecasting: Maintain daily, weekly, and monthly budget pacing, ensuring campaigns remain on schedule and within financial targets.Efficiency: Identify opportunities for cost-saving without compromising the quality of inbound leads.Skills & Qualifications4+ years of experience in B2B performance marketing or media buying.Experience specifically in the Staffing, Recruiting, or SaaS sectors is a massive plus.HubSpot Proficiency is Required: Must have deep experience with HubSpot Marketing Hub (workflows, landing pages, list segmentation) and CRM integration.HubSpot certifications are highly preferred.Paid Media Expert: Strong experience in paid platforms, specifically LinkedIn Campaign Manager (for B2B targeting) and Google Ads.Analytical Mindset: Proficiency in analytics and attribution tools (Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag).Strong Communication: Excellent interpersonal skills with the ability to explain complex marketing data to non-marketing stakeholders.Self-Motivated: Able to work independently in a remote environment while maintaining close collaboration with the team.Company BenefitsCompetitive salary and bonuses, including performance-based salary increases.Generous paid-time-off policy.Flexible working hours.Work remotely.Continuing education, training, conferences.Company-sponsored coursework, exams, and certifications.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesSoftware Development#J-*****-Ljbffr