Senior Machine Learning Engineer, Ad Performance

OverviewSenior Machine Learning Engineer, Ad Performance role at Launch Potato.
Join to apply for the Senior Machine Learning Engineer, Ad Performance role at Launch Potato.
Launch Potato is a profitable digital media company with brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
We connect consumers with leading brands through data-driven content and technology.
We are headquartered in South Florida with a remote-first team spanning over 15 countries.Why join us?
You'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
We turn audience attention into action through data, machine learning, and relentless optimization.
If you're a Machine Learning Engineer who bridges technical depth with business intuition and thrives on building scalable, reliable systems that move revenue, we want you on our team.MUST HAVEYou bring both the technical depth to design and deploy complex ML systems and the business intuition to know what actually moves KPIs.
Specifically:5+ years of software development and ML engineering, including 3+ years focused on advertising systemsProven experience optimizing ad performance using both mature models and emerging ML technologiesExpertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CVProficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP)Strong analytical problem-solving skills with a proven track record of delivering measurable resultsExcellent communication, teamwork, and project management skillsYour RoleYour mission: Elevate Launch Potato's advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience.
You'll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.OutcomesDevelop and scale advertising algorithms that optimize engagement and revenue simultaneouslyApply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performanceBuild scalable infrastructure to support real-time ad decisioning across millions of requests per dayConduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIsContinuously improve ETL pipelines and monitoring systems to ensure reliable ad deliveryCollaborate with global teams across product, data, and engineering to launch high-impact ad featuresStay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantageCompetenciesImpact-Oriented: You align ML systems to business outcomes and measure what mattersTechnical Builder: You write clean, production-ready code and architect scalable systemsCollaborative: You work seamlessly with global teams and communicate complex ideas clearlyResilient & Determined: You don't shy from challenges and drive projects through to impactCurious Innovator: You keep pace with ML/AI trends and creatively apply them to advertisingAnalytical Problem-Solver: You break down complex systems and find data-driven solutionsWe are an Equal Employment Opportunity company.
We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability status, or other legally protected characteristics.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionEngineering and Information TechnologyIndustriesAdvertising ServicesReferrals increase your chances of interviewing at Launch Potato.
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