Data Analytics Lead

Há 18 horas

São Paulo, São Paulo, Brasil Tiktok Tempo inteiro

TikTok Brazil is looking for a full-time Global Insights Data Analytics Lead, working to our Business Marketing team.
This role will partner primarily with our Global Business Solutions marketing teams to empower them with new business insights.
**Responsibilities**:
- Work closely with cross-functional partners (Business Marketing, Ad Product, Sales, Measurement) to address knowledge gaps in our understanding of TikTok users and their behavior.
- Analyze internal TikTok data to build an in-depth understanding of our users, and blend this analysis with third party research results to create business opportunities using those findings.
- Leverage syndicated 3rd party research services to compile, synthesize, and turn-around rapid insights collateral to meet inbound requests.
- Adapt analysis to specific research questions using a range of data sources and research methodologies.
- Communicate results and business recommendations to diverse business stakeholders.
- Partner with regional and global insights teams across larger scope research projects across shared topics.
- Support the data for the daily sales pitch needs and relevant data to build our main narratives.
- Develop data for our event keynotes and support with our business cases data.
- Create methodology to allow for standardization of hashtag categorization.
- Create and maintain updated hashtag packages for each organizational market and area of focus of the sales team.
- Enforce and share knowledge about TikTok's internal data (data policy).
- Lead and develop a team of Data Analysts.
- Strong communication skills and experience in visualizing and reporting data learnings.
- Ability to generate insights from raw data and turn insights into sales material.
- Skills to create reports and dashboards that allows teams to understand and optimize initiatives.
- Highly capable in supporting business needs with analysis using SQL queries to derive actionable insights and visualize data.
- Experience with web analytics tools (e.g. Google Analytics/Adobe Analytics/Ad servers).
- Relevant bachelor's degree OR experience in a business field with a focus on quantitative or research methods; graduate degree's in science, mathematics, operations, business, digital marketing or survey-based research methods is a plus
- 4+ years work experience in a marketing environment working with data analytics, specifically with primary data (consumer insights, attitudinal and media data).
- Exceptional time and goal-oriented self-management skills are a must.
- Interested in working in a fast paced environment.
- Previously experience as a lead will be a plus;
- Excellent Portuguese & English language skills (written & verbal).
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience.
We are passionate about this and hope you are too.

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