Social Media

Join to apply for the Social Media & Commerce Manager role at TheSoul Group.3 days ago Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.TheSoul Group is a global digital media company and one of the world's leading creators hub of social-first content.As part of TheSoul Media division, we work with external partners and brands, helping them achieve their goals through content creation, social media growth, digital marketing, and full-scale social commerce activation.For one of our client projects, we are looking for a Social Commerce & SMM Manager who will lead the development and growth of the brand's social channels and social commerce presence across Meta, TikTok, and YouTube.Role OverviewThis role is designed for an experienced specialist with a proven track record of managing social commerce and social media for consumer brands.You will oversee social shops, drive content production, manage influencers, run paid campaigns, and deliver measurable growth.Your core mission: Grow the brand's social presence with a strong focus on awareness, conversion impact, and sales.What You'll DoSocial Commerce & Shop OperationsManage and optimize Meta Shops, TikTok Shop, and YouTube ShoppingMaintain catalogs, product feeds, product tagging, and integrationsEnsure accurate product tagging in Static posts, Stories, Reels, TikToks, and ShortsImprove storefront presentation, product listings, and sales conversion pathwaysSocial Media ManagementPlan, produce, and publish static content across Meta, TikTok, and YouTubePublish short-form videos across Meta, TikTok, and YouTubeOwn the content calendar and ensure consistent brand identityWrite captions, apply product tags, integrate UGC, and work with trendsManage community interactions and basic moderationInfluencer MarketingSource and evaluate creators for UGC, paid collaborations, and partnership contentHandle outreach, negotiation, briefing, content deliverables, and deadlinesTrack influencer performance and sales attributionPaid MediaLaunch, manage, and optimize paid ads on Meta, TikTok, and YouTubeWork toward performance KPIs: ROAS, CPA, CTR, conversions, salesProvide insights for creative improvements based on dataAnalytics & ReportingDeliver weekly and monthly performance reports across all platforms and initiativesAnalyze growth, engagement, reach, conversions, CTR, sales, and ROASPrepare insights and strategic recommendations for the brandRequirementsProven experience in social commerce for consumer brandsHands-on experience managing Meta Shops, TikTok Shop, and YouTube ShopExperience managing brand channels across Meta, TikTok, and YouTubeAbility to re-edit short-form video and produce static content from scratchProficiency with paid ads across four target platformsExperience working with influencers and UGC creatorsStrong analytical mindset and structured reporting skillsCommercial thinking focused on sales, conversions, and performance impactExcellent communication and cross-functional collaboration skillsBenefitsCompetitive salary package with a performance-based bonus tied to KPIsOpportunity to lead a major social commerce initiative for a global U.S. brandClose collaboration with Creative, Video, Design, and Brand Partnerships teamsFast-paced, innovative environment with direct impact on performance resultsGrowth opportunities within TheSoul Group's expanding social commerce ecosystemSeniority level: AssociateEmployment type: Full-timeJob function: AdvertisingIndustries: IT Services and IT ConsultingReferrals increase your chances of interviewing at TheSoul Group by 2x.#J-*****-Ljbffr