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Note To ApplicantsEligibility: This position is open to candidates residing in Latin America.Application Language: Please submit your CV in English.Applications submitted in other languages will not be considered.Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form.While this is optional, candidates who provide a video presentation will be given priority.Note: If you're hired for this role, you may be asked to update your LinkedIn profile :)Position OverviewWe are seeking a Senior Paid Social Media Specialist to lead performance marketing efforts across Meta Ads (Facebook/Instagram), TikTok, LinkedIn, Reddit, and Google Ads for a portfolio of high-growth brands.This senior-level role requires at least 5 years of hands-on campaign management experience and a strong track record driving measurable results for eCommerce and DTC brands.The ideal candidate is strategic, data-driven, creative, and comfortable owning end-to-end paid media strategy.This role involves collaboration with creative, analytics, sales, and leadership teams, along with direct client-facing responsibilities.A proactive mindset and the ability to execute independently are essential.Key ResponsibilitiesLead strategy, execution, and optimization of paid campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and RedditManage performance KPIs including ROAS, CPA, MER, LTV, and AOV for eCommerce and DTC clientsDevelop media plans, forecasts, budgets, and testing roadmaps aligned with client goalsServe as the primary client contact for paid media initiatives, including leading strategy calls and performance reviewsBuild and present data-driven performance reports using GA4, Meta Ads Manager, Google Ads, Looker Studio, and SheetsCollaborate with creative teams on ad concepting, creative briefs, and performance-driven iterationsLaunch and optimize affiliate marketing programs aligned with paid strategiesTest and implement emerging AI tools for optimization, attribution, reporting, and creative developmentSupport sales and leadership teams in pitches, strategy presentations, and client meetings (travel up to *****%)Stay ahead of industry trends, platform updates, and performance marketing best practicesMentor junior team members as neededEnsure best practices in audience segmentation, bidding strategies, campaign structure, and budget pacingRequired Qualifications5+ years of direct, hands-on management of Google Ads and Meta Ads campaignsProven success driving performance for eCommerce or DTC brandsStrong understanding of conversion tracking, GA4, attribution models, and paid media analyticsExcellent client-facing communication and presentation skillsAdvanced proficiency in Excel/Google Sheets, Looker Studio, and native ad platform reporting toolsExperience managing affiliate campaignsExperience with OPE/Medicare campaignsStrong analytical skills with a data-first decision-making approachExcellent time management, independence, and self-motivationAbility to travel occasionally for meetings and eventsFamiliarity with AI-based reporting solutions and machine learning dashboardsPreferred QualificationsExperience in a digital agency or managing multiple accounts simultaneouslyFamiliarity with Shopify, Klaviyo, ReCharge, or similar eCommerce toolsExperience with creative testing frameworks, A/B testing, and CROExposure to additional paid channels such as Pinterest, Bing, TikTok Ads, or programmaticWho Should Not ApplyIndividuals without direct Google or Meta Ads hands-on experienceCandidates who require close supervision or daily directionAnyone uncomfortable presenting to clients or stakeholdersThose unfamiliar with eCommerce or DTC KPIsCandidates unable to travel occasionallyCompensation$4,000 USD/MonthUSA Time ZoneUSA Time Zone#J-*****-Ljbffr