Chief Growth Officer Role

Há 2 dias


Belo Horizonte, Brasil Bebeemarketing Tempo inteiro

Senior Marketing StrategistWe are seeking a skilled Senior Marketing Strategist to join our team.This role requires a highly motivated and organized individual with a strong background in EdTech or SaaS marketing, preferably with experience working in high-growth startups.The ideal candidate will have a deep understanding of how educational/SaaS funnels work, excellent performance metrics and ROI-oriented marketing skills, and experience managing cross-functional teams.The Senior Marketing Strategist will be responsible for developing and executing the marketing strategy, leading a team of SMM specialists, media buyers, email marketers, and content creators.Key areas of responsibility include:Cross-functional marketing team leadership: manage a team of professionals to drive business growth.Content strategy & production: develop and oversee the content strategy across all channels, lead the creation of client case studies, and adapt marketing and educational content for new markets.Growth & lead generation: plan and host webinars and educational events, launch email campaigns, tripwires, and automated funnels, build partnerships and collaborations to scale lead generation.Analytics & optimization: track channel performance, CAC, CPL, and funnel metrics, calculate campaign ROI and conversion improvements, optimize existing marketing activities based on data.The successful candidate will have excellent communication and project management skills, be able to prioritize initiatives and ensure deadlines are met, and have experience using tools such as Klaviyo, SendGrid, Google Analytics, Amplitude, Mixpanel, and Webflow/Figma/Notion for content collaboration.A strong understanding of U.S./EU job markets and experience running webinars and online events would be a plus.



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