Email Marketing

Há 2 dias

Belo Horizonte, Brasil 12Min - Resumos De Livros Tempo inteiro

Remote – Work from AnywhereAbout 12minAt 12min, we help people fit learning into their busy lives by offering micro-book summaries that can be consumed in just 12 minutes.With over 6 million users globally, we are a fast-growing B2C platform passionate about making knowledge more accessible.Join our team to help shape the way we communicate, engage, and retain our diverse and ever-growing user baseRole OverviewWe're looking for a highly skilled Email Marketing & User Lifecycle Specialist to lead email automation, lifecycle marketing, and multi-channel messaging.Your role will be critical in driving engagement, retention, and conversions through data-driven campaigns.If you're an expert in ActiveCampaign, love crafting compelling email journeys, and thrive on optimizing performance through A/B testing and segmentation, this role is for you.What You'll DoEmail Marketing & Automation – Plan, execute, and optimize email campaigns using ActiveCampaign.Lifecycle & Retention – Design and manage automated user journeys for onboarding, engagement, and reactivation.Segmentation & Personalization – Leverage behavioral data to deliver targeted and relevant messaging.Copywriting & Conversion – Craft persuasive emails, subject lines, and CTAs to maximize open rates, CTR, and retention.Analytics & Optimization – Track key metrics, analyze performance, and run A/B tests for continuous improvement.Deliverability & Compliance – Ensure high inbox placement, manage sender reputation, and comply with GDPR/CAN-SPAM regulations.Multi-Channel Integration – Sync email campaigns with OneSignal push notifications, SMS, and other marketing channels for a cohesive lifecycle strategy.What We're Looking ForProven experience in email marketing, automation, and lifecycle optimization.Hands-on experience with ActiveCampaign (or similar CRM/email automation platforms).Strong understanding of segmentation, personalization, and behavioral-based messaging.A data-driven mindset – you track metrics, analyze performance, and optimize the campaigns.Copywriting skills with a focus on converting users and driving engagement.Experience with multi-channel communication (email, push, SMS, in-app messages, etc.).Knowledge of email deliverability best practices and compliance (GDPR, CAN-SPAM, etc.).Why Join Us?Join one of the fastest-growing B2C startups in South & Central AmericaWork remotely – no matter where you are, we want to hear from youMake a real impact – own the email & lifecycle strategy in a fast-moving environmentInterested or know someone who would be a great fit?Send a message or apply now#J-*****-Ljbffr

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