Digital Advertising Specialist

Job DescriptionWe are seeking a highly skilled Digital Advertising Specialist to join our team.As a key member of our Paid Media team, you will be responsible for creating, managing, and optimizing Paid Media campaigns across multiple platforms.Your role will involve working closely with our Account Management team to ensure client success through data-driven strategy and precise execution.You will plan, launch, and optimize campaigns on Google Ads and Meta Ads for a variety of clients.You will manage campaign budgets, bids, and pacing to ensure KPIs and goals are met.You will analyze campaign data and performance metrics to generate actionable insights.You will produce monthly performance reports and collaborate with Account Managers on strategic recommendations.Required Skills and QualificationsThe ideal candidate will have:Minimum 2 years of hands-on experience with Google Ads, including Search, Display, Remarketing, Shopping, and/or Performance Max campaigns.Proven experience managing paid campaigns on Facebook and Instagram.Familiarity with Google Analytics 4 and Google Tag Manager.Strong analytical skills and proficiency with data and reporting tools.Excellent organizational skills and attention to detail.Fluent in English (written and spoken) with strong communication skills.Strategic mindset with the ability to align digital campaigns with business goals.BenefitsThis position offers the opportunity to work in a fast-paced environment and grow your career in digital advertising.